The Business-to-Business Relationships Dimensions in Financial Services Markets

• Tipo: Artigo em Revista Científica Internacional
• Data: 2007

Autores

João Proença (Autor) FEP; L. de Castro (Autor) Outra

Revista

Título: Service Business

Vol. 1 Nº 1

Páginas: 63-78

ISSN: 1862-8516

Editora: Springer Nature

Indexação

Scopus

Classificação Científica

FOS: Ciências sociais

CORDIS: Ciências Sociais

Outras Informações

DOI: 10.1007/s11628-006-0004-9

Resumo (PT): This paper discusses the nature of financial business relationships by drawing on the IMP Group¿s theory of industrial relationships. It discusses, among other aspects, the interaction process between banks and their corporate clients, the longevity of relationships, the interdependence between both sides, and the atmosphere of financial services relationships. The conclusions are thought to be interesting and useful for the managers of firms and financial services when setting relationship marketing policies and for academic research on business-to-business services relationships. The field research was done in Portugal and the case method was used.

Idioma: Inglês

Tipo (Avaliação Docente): Científica