Bayesian-Nash Equilibria in Theory of Planned Behavior

• Tipo: Artigo em Revista Científica Internacional
• Data: 2011

Autores

L. Almeida (Autor) Outra; J. Cruz (Autor) Outra; H. Ferreira (Autor) Outra; A. A. Pinto (Autor) FCUP

Revista

Título: Journal of Difference Equations and Applications

Vol. 17 Nº 7

Páginas: 1085-1093

ISSN: 1023-6198

Editora: Taylor & Francis

Classificação Científica

FOS: Ciências exactas e naturais

Outras Informações

Resumo (PT): The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.

Abstract (EN): The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.

Idioma: Inglês

Tipo (Avaliação Docente): Científica