The influence of perceptions in adoption intention and behavior - A case study of a biomedical product

• Tipo: Artigo em Livro de Atas de Conferência Internacional
• Data: 2020

Autores

Abreu, P (Autor) Outra; José Coelho Rodrigues (Autor) FEUP

Ata de Conferência Internacional

Título: Proceedings - 2020 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2020

2020 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2020

15 June 2020 through 17 June 2020

Indexação

Scopus - 0 Citações

Outras Informações

ID Authenticus: P-00S-R92

DOI: 10.1109/ice/itmc49519.2020.9198599

Abstract (EN): Similar to the case of biotechnology industry, companies providing devices in the biomedicine industry face several challenges, and to stand out from competitors need to know how to get to the right customer. Potential customers (i.e., individuals and organizations) may choose to adopt or reject an innovative product and will later confirm that decision or not. Such decision is of utmost importance to the success of innovative products and, therefore, of the company that provides them. The aim of this study is to understand how perceptions formed about a biomedical product can influence its adoption intention and behavior and, hereafter, influence the decision of other potential adopters. Findings from a multiple case study provide a clear definition of the adoption process of a specific biomedical product, combining two existing theories - the Diffusion of Innovations Theory and the Technology Acceptance Model - and including the feedback created by interactions between current users of the product and potential users, to understand what influences potential adopters' decisions. © 2020 IEEE.

Idioma: Inglês

Tipo (Avaliação Docente): Científica