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Customer Experience Design with the Service Experience Blueprint: application to the redesign of an online stock trading service

Title
Customer Experience Design with the Service Experience Blueprint: application to the redesign of an online stock trading service
Type
Article in International Conference Proceedings Book
Year
2007
Authors
Lia Patrício
(Author)
FEUP
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João Falcão e Cunha
(Author)
FEUP
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Raymond Fisk
(Author)
Other
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Conference proceedings International
Pages: 1067-1078
14th International Product Development Management Conference
Porto, Portugal, 10 a 12 de Junho de 2007
Scientific classification
FOS: Social sciences > Economics and Business
Other information
Language: English
Type (Professor's evaluation): Scientific
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