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A Methodological Model to Classify Social Advsertisements According to the Direction of Appeals

Title
A Methodological Model to Classify Social Advsertisements According to the Direction of Appeals
Type
Article in International Conference Proceedings Book
Year
2013
Authors
Beatriz Casais
(Author)
Other
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João F. Proença
(Author)
FEP
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Conference proceedings International
2013 International Conference on Research in Advertising ICORIA - International Conference on Research in Advertisement
Zagreb, Croatia, 27-29 June
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Notes: http://www.europeanadvertisingacademy.org/conference2013/
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