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2013 International Conference on Research in Advertising ICORIA - International Conference on Research in Advertisement

Title
2013 International Conference on Research in Advertising ICORIA - International Conference on Research in Advertisement
Type
International Conference Proceedings Book
Year
2013
Conference International
2013 International Conference on Research in Advertising ICORIA - International Conference on Research in Advertisement
Zagreb, Croatia, 27-29 June
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Documents
We could not find any documents associated to the publication.
Publications included
A Methodological Model to Classify Social Advsertisements According to the Direction of Appeals
Article in International Conference Proceedings Book
Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)
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