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Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research

Title
Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research
Type
Article in International Conference Proceedings Book
Year
2010
Authors
Beatriz Casais
(Author)
Other
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João F. Proença
(Author)
FEP
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Conference proceedings International
Pages: 89-99
35th Annual Macromarketing Conference, Macromarketing Society Inc, University of Wyoming, pp. 49-66
Laramie, USA
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Notes: http://society.macromarketing.org/assets/proceedings/2010-macromarketing-proceedings.pdf
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