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35th Annual Macromarketing Conference

Title
35th Annual Macromarketing Conference
Type
International Conference Proceedings Book
Year
2010
Conference International
35th Annual Macromarketing Conference, Macromarketing Society Inc, University of Wyoming, pp. 49-66
Laramie, USA
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Documents
We could not find any documents associated to the publication.
Publications included
Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research
Article in International Conference Proceedings Book
Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)
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