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Article in International Conference Proceedings Book
Date
2012
Title
Celebrity Endorsements in Social Marketing: an exploratory research based on European Advertisements preventing HIV/AIDS
Type
Article in International Conference Proceedings Book
Year
2012
Authors
Beatriz Casais
(Author)
Other
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11th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Academy of Marketing, Centre for Research in Marketing, Emerald and LOndon Metropolitan Business School
London, United Kingdom
Scientific classification
FOS:
Social sciences
CORDIS:
Social sciences
Other information
Language:
English
Type (Professor's evaluation):
Scientific
Notes:
Best Paper Aword provided by Emerald Group Publishing Limited - Journal of Social Marketing
Documents
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