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11th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing

Title
11th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing
Type
International Conference Proceedings Book
Year
2012
Conference International
11th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Academy of Marketing, Centre for Research in Marketing, Emerald and LOndon Metropolitan Business School
London, United Kingdom
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Documents
We could not find any documents associated to the publication.
Publications included
Celebrity Endorsements in Social Marketing: an exploratory research based on European Advertisements preventing HIV/AIDS
Article in International Conference Proceedings Book
Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)
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