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Reassessing RM and Relationships in Consumer Markets: Emotion, Cognition and Consumer Relationship Proneness

Title
Reassessing RM and Relationships in Consumer Markets: Emotion, Cognition and Consumer Relationship Proneness
Type
Article in International Conference Proceedings Book
Year
2010
Authors
Teresa Fernandes
(Author)
FEP
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João Proença
(Author)
FEP
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Conference proceedings International
Initial page: CD-ROM
18th International Colloquium in Relationship Marketing: Re-inventing Relationship Marketing in a Service Dominant World
United Kingdom, Henley-on-Thames., 27 a 29 de Setembro de 2010
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
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