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18th International Colloquium on Relationship Marketing: Re-inventing Relationship Marketing in a Service Dominant World

Title
18th International Colloquium on Relationship Marketing: Re-inventing Relationship Marketing in a Service Dominant World
Type
International Conference Proceedings Book
Year
2010
Conference International
18th International Colloquium in Relationship Marketing: Re-inventing Relationship Marketing in a Service Dominant World
United Kingdom, Henley-on-Thames., 27 a 29 de Setembro de 2010
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Documents
We could not find any documents associated to the publication.
Publications included
Reassessing RM and Relationships in Consumer Markets: Emotion, Cognition and Consumer Relationship Proneness
Article in International Conference Proceedings Book
Teresa Fernandes (Author) (FEP); João Proença (Author) (FEP)
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