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A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

Title

A Model to Classify Television Social Advertisements According to the Use of Positive or Negative AppealsExport publication in the APA format Export publication in the EXCEL format Export publication in the RIS format

Type

Article in International Conference Proceedings Book

Date

2015

Title

A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

Type

Article in International Conference Proceedings Book

Year

2015

Authors

Casais, B

(Author)

Other

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João Proença

(Author)

FEP

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Conference proceedings International

Title: ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING Search for Conference Proceedings Publications

Pages: 15-27

12th International Conference on Research in Advertising (ICORIA)

Zagreb Sch Econ & Management, Zagreb, CROATIA, JUN, 2013

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