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ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING

Title

Type

International Conference Proceedings Book

Date

2015

Title

ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING

Type

International Conference Proceedings Book

Year

2015

Conference International

12th International Conference on Research in Advertising (ICORIA)

Zagreb Sch Econ & Management, Zagreb, CROATIA, JUN, 2013

Other information

Language: English

Type (Professor's evaluation): Scientific

ISBN: 978-3-658-08132-4; 978-3-658-08131-7

Electronic ISBN: 9783658081324

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Publications included

Article in International Conference Proceedings Book

Casais, B (Author) (Other); João Proença (Author) (FEP)

2015