Publications

Publications with the same authors as the The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS publication

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Other Publications

The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS

Casais, B (Author) (Other); João Proença (Author) (FEP)

2015

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Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective

Casais, B (Author) (Other); João Proença (Author) (FEP)

2015

Indexing

ISI Web of Knowledge

Chapter or Part of a Book

Quality of Life as an Outcome Disclosure of Positive Appeals in Social Advertisements: The Case of HIV/Aids Prevention Campaigns

Casais, B (Author) (Other); João Proença (Author) (FEP)

2021

Cause-Related Marketing in Luxury Brands: The Case of Josefinas

Pereira, D (Author) (Other); Casais, B (Author) (Other); Ferreira, MR (Author) (Other); João Proença (Author) (FEP)

2021

Article in International Scientific Journal

Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal

casais, b (Author) (Other); proenca, jf (Author) (FEP)

2012

Scientific classification Indexing

ISI Web of Knowledge

Scopus - 14 Citations

CORDIS: Social sciences

Article in International Conference Proceedings Book

A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

Casais, B (Author) (Other); João Proença (Author) (FEP)

2015

Indexing

ISI Web of Knowledge - 2 Citations

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