Publications

Publications with the same authors as the Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal publication

Group by: Tipo Ano Order: Title Year Type of publication

Other Publications

The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS

Casais, B (Author) (Other); João Proença (Author) (FEP)

2015

Indexing

ISI Web of Knowledge

Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective

Casais, B (Author) (Other); João Proença (Author) (FEP)

2015

Indexing

ISI Web of Knowledge

Chapter or Part of a Book

Quality of Life as an Outcome Disclosure of Positive Appeals in Social Advertisements: The Case of HIV/Aids Prevention Campaigns

Casais, B (Author) (Other); João Proença (Author) (FEP)

2021

Cause-Related Marketing in Luxury Brands: The Case of Josefinas

Pereira, D (Author) (Other); Casais, B (Author) (Other); Ferreira, MR (Author) (Other); João Proença (Author) (FEP)

2021

Article in International Scientific Journal

The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS

Casais, B (Author) (Other); João Proença (Author) (FEP)

2022

Indexing

ISI Web of Knowledge - 9 Citations

Scopus - 11 Citations

Article in International Conference Proceedings Book

A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

Casais, B (Author) (Other); João Proença (Author) (FEP)

2015

Indexing

ISI Web of Knowledge - 2 Citations

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