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Serving Customers: Global Services Marketing Perspectives
Title
Serving Customers: Global Services Marketing Perspectives
Type
Book
Year
2013
Scientific classification
FOS:
Social sciences > Economics and Business
Other information
Language:
English
Type (Professor's evaluation):
Scientific
Documents
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Publications included
Chapter or Part of a Book
Lia Patrício (Author) (FEUP); Raymond P. Fisk (Author) (Other)
2013
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