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The IMP Approach Applied to Relationship Marketing in Corporate Banking em Ensaios de Homenagem a António Simões Lopes

Title
The IMP Approach Applied to Relationship Marketing in Corporate Banking em Ensaios de Homenagem a António Simões Lopes
Type
Chapter or Part of a Book
Year
2006
Authors
João Proença
(Author)
FEP
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L.de Castro
(Author)
Other
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Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: Portuguese
Type (Professor's evaluation): Scientific
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