Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective

Title

Communicating the Prevention of a Stigmatised Disease: a Macromarketing PerspectiveExport publication in the APA format Export publication in the EXCEL format Export publication in the RIS format

Type

Other Publications

Date

2015

Title

Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective

Type

Other Publications

Year

2015

Authors

Casais, B

(Author)

Other

The person does not belong to the institution. The person does not belong to the institution. The person does not belong to the institution. View Authenticus page Without ORCID

João Proença

(Author)

FEP

View Personal Page You do not have permissions to view the institutional email. Search for Participant Publications View Authenticus page View ORCID page

Other information

Authenticus ID: P-00A-88C

Language: English

Type (Professor's evaluation): Scientific

Documents

We could not find any documents associated to the publication.

Related Publications

Of the same authors

The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS (2015)
Other Publications
Casais, B; João Proença

Quality of Life as an Outcome Disclosure of Positive Appeals in Social Advertisements: The Case of HIV/Aids Prevention Campaigns (2021)
Chapter or Part of a Book
Casais, B; João Proença

Cause-Related Marketing in Luxury Brands: The Case of Josefinas (2021)
Chapter or Part of a Book
Pereira, D; Casais, B; Ferreira, MR; João Proença

The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2022)
Article in International Scientific Journal
Casais, B; João Proença

Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal (2012)
Article in International Scientific Journal
casais, b; proenca, jf

See all (6)