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O clickbait no ciberjornalismo português e brasileiro: o caso português

Title
O clickbait no ciberjornalismo português e brasileiro: o caso português
Type
Chapter or Part of a Book
Year
2019
Authors
Zamith, Fernando
(Author)
FLUP
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Fonseca, Adalton dos Anjos
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Other
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Botão, Alexandre
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Other
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Ramos, Alexandre
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Reis, Ana Isabel
(Collaborator)
FLUP
Demeneck, Ben-Hur
(Collaborator)
Other
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Dantas, Daniel
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Pinto, Eduardo
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Corrêa, Elizabeth Saad
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Bastos, Helder
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FLUP
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Lima, Helena
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FLUP
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Amaral, Inês
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Santos, Ivone Neiva
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FLUP
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Galvão, Júlia
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Mallmann, Julia Pinho
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Pedro, Margarete Vieira
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Baldessar, Maria José
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Alcântara, Mariana
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Frias, Paulo
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FLUP
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Jerónimo, Pedro
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Bastos, Raquel
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Zandomênico, Regina
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Paulino, Rita
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Almeida, Saori A.
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Ferrador, Susana
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Barbosa, Suzana
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Jorge, Thaïs de Mendonça
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Ribeiro Jr, Valdir
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Souza filho, Washington José de
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Scientific classification
CORDIS: Social sciences > Communication sciences
Other information
Resumo (PT): A investigação que aqui se apresenta partiu da proposta de analisar a incidência de clickbait no ciberjornalismo português e brasileiro. Faz parte de um projeto desenvolvido em conjunto por investigadores brasileiros e portugueses, em que cada grupo efetuou a verificação em 18 cibermeios de informação geral do seu país com abrangência nacional e com produção própria e atualizada frequentemente, tanto nas páginas Web como no Facebook. Neste artigo apresentamos os resultados encontrados nos 270 títulos/conteúdos que constituíram a amostra portuguesa, que apontam para um índice de clickbait de 39,6%. Analisando individualmente os 32 indicadores, verificamos que nenhum chega aos 10%, destacando-se como valor mais alto a “Informação empolada”, presente em 8,5% da amostra.
Abstract (EN): The paper aims to analyze the incidence of clickbait in Portuguese and Brazilian online journalism. It is part of an activity carried out jointly by Brazilian and Portuguese researchers, in which each group carried out the verification in the Web and Facebook pages of 18 general information vehicles of such countries, each having national coverage, as well as its own production and frequent updates. This article presents the results found in the Portuguese sample that shows a high clickbait index, of 39,6%, when cross-checking the general data. On the other hand, the values are reduced when we look at the 32 indicators individually, all of them with rates below 10%.
Language: Portuguese
Type (Professor's evaluation): Scientific
Documents
File name Description Size
ClickbaitPortugues_Ameaças ao Ciberjornalismo 518.12 KB
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