Abstract (EN):
Festivals have been stated as important forms of social and cultural participation. In the
twenty¿first century, all countries have been faced with a number of annual festivals, but
also by diversifying the type of festivals, its location and its audiences. The festival model
has expanded all over the world and became globalize. With this model emerged the socalled
`festivalization of culture¿. Portugal was no different in this phenomenon. The main
purpose of this chapter is to explore the Portuguese festival dynamics. These dynamics
have the function of globalization coding, marketing and culture of media coverage,
mobilizing thousands of actors on the supply side, in mediation and on the demand side.
There are several elements that prove this in Portugal: unprecedented evolution in the
number of festivals over the past two decades; the spread of festivals around the country,
especially in its Atlantic coast and in metropolitan areas; the exponential increase of the
habitués; the weight of the turnover of the festivals in the statement of accounts culture
and cultural industries; the importance of festivals for the launch and projection of the
bands; and, above all, the design of a new way of life in an environment marked by
consumptions, appropriations and embodiments of practices, associated with experience
and sociability of the festival.
Language:
English
Type (Professor's evaluation):
Scientific