Real-time Augmented Reality shopping platform for studying consumer cognitive experiences

• Type: Article in International Conference Proceedings Book
• Date: 2013

Authors

Stoyanova, J (Author) Other; Goncalves, R (Author) Other; coelho, a (Author) FEUP; Pedro Quelhas Brito (Author) FEP

Conference proceedings International

Title: 2013 2ND EXPERIMENT@ INTERNATIONAL CONFERENCE (EXP.AT'13)

Pages: 194-195

2nd Experiment at International Conference (Exp at)

Coimbra, PORTUGAL, SEP 18-20, 2013

Indexing

ISI Web of Knowledge - 6 Citations

Scopus - 11 Citations

Other information

Authenticus ID: P-009-5KP

DOI: 10.1109/expat.2013.6703069

Abstract (EN): Augmented Reality (AR) is a technology which produces a synthesis between a computer-generated data and the physical world of a viewer while establishing 3D registration and real time interaction. Among the wide range of application of AR, its use in advertising shopping experiences has recently been embraced by advertisers due to its novelty and engaging potential. Part of a wider research aiming at understanding the impact of AR on consumer psychology, this paper presents a demo platform application developed for a real-time shopping experience for shoes and attempts to define a ground base for posterior marketing research in the field. In order to fully evaluate consumer experiences and compare with the main AR platform two other shopping applications were designed: a marker-based and a static one. The platform will assist in exploring the antecedents of consumer purchase intention and in defining metrics for measuring shopping experiences with AR.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 2