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Publication

Drivers of Consumer Engagement with Sport Clubs on Facebook

Title
Drivers of Consumer Engagement with Sport Clubs on Facebook
Type
Article in International Conference Proceedings Book
Year
2016
Authors
Maria Leonor Vale
(Author)
FEP
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Teresa Fernandes
(Author)
FEP
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Conference proceedings International
Pages: 106-114
AMA SERVSIG 2016 International Service Research Conference
Maastricht University, The Netherlands, 17-19 June 2016
Scientific classification
FOS: Social sciences
Other information
Language: Portuguese
Type (Professor's evaluation): Scientific
License type: Click to view license CC BY-NC
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