Project

Code:

PJ201

Acronym:

PJ2

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2023/2024 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	73	Plano de estudos de LDC_publicaçao em DR de 24/05/2022	2	-	12	90	324

Teaching language

Suitable for English-speaking students

Objectives

Develop and understand the design of identity systems, corporate and institutional, from its origin to its current manifestations.
Develop identity projects from various programs, ends and media in which the design of identity systems is currently developing. Understand structural concepts in communication design related with multimodal representational systems. Consolidate a project culture in design and develop a critical approach to its practice.

Learning outcomes and competences

On a sequential logic, conceptual, technical, operative, aesthetic and symbolic competences/skills are developed related to the fields of identity systems, identity design and their signs and strategies.

Working method

Presencial

Program

Projeto 2 develops its program through a serie of theoretical and practical projects. On a sequential logic, conceptual, technical, operational, aesthetic and symbolic competences/skills regarding identity design and identity systems are approached and developed in relation to identity design and identity systems, through a hierarchy of complexity and depth of program.

Mandatory literature

Frutiger Adrian; Signos, símbolos, marcas, senales. ISBN: 968-887-271-7
Hicks, John; The Icon Handbook, 2011. ISBN: 978-1-907828-04-1
Wally Olins; Wally Olins: The Brand Handbook, Thames & Hudson, 2008. ISBN: 9780500514085
Alina Wheeler; Designing Brand Identity: An Essential Guide for the Whole Branding Team, John Wiley & Sons, 2009. ISBN: 9780470401422
Daniel Raposo; Design de Identidade e Imagem Corporativa—Branding, história da marca, gestão de marca, identidade visual corporativa, Edições IPCB, 2008. ISBN: 978-989-8196-07-1
Solas, Javier González; Identidade Visual Corporativa La imagen de nuestro tiempo, Editorial Sintesis, 2002. ISBN: 84-7738-954-3

Complementary Bibliography

Mollerup Per; Marks of excellence. ISBN: 0-7148-3838-1
Klein, Naomi; No Logo, Fourth Estate, 2010. ISBN: ISBN: 978-0006530404
Heller Steven 340; Design culture. ISBN: 1-880559-71-4
Meggs Philip B.; A history of graphic design. ISBN: 0-442-31895-2
Debbie Millman; Brand Thinking and Other Noble Pursuits, Allworth Press, 2013. ISBN: 978-1621532477
Debbie Millman; Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands, Rockport Publishers, 2012. ISBN: 978-1592537266
Terry Lee Stone; Managing the Design Process-Implementing Design: An Essential Manual for the Working Designer, Rockport Publishers, 2010. ISBN: 978-1592536191
Marty Neumeier; The brand gap: how to bridge the distance between business strategy and design: a whiteboard overview, New Riders, 2006. ISBN: 9780321348104
David Airey; Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders, 2009. ISBN: 9780321660763

Teaching methods and learning activities

The Projeto 2 curriular unit is developed according to a theoretical-practical model that alternates lectures, collective discussions and project development. The working classroom is organized as a laboratory for production and investigation in design and thus its regular attendance by the students it's paramount and mandatory. The unit projects are developed individually and in work-groups of varying size, encouraging methods of teamwork and the transversal flow of individual skills and knowledge.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Trabalho laboratorial	80,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	100,00
Frequência das aulas	90,00
Trabalho de investigação	39,00
Trabalho laboratorial	95,00
Total:	324,00

Eligibility for exams

Final ranking equal to or above 10.

Calculation formula of final grade

The unit Projeto 2 has several evaluations moments. The final grade is calculated from the weighted average of projects assessment (80%), and its articulation with a qualitative assessment of attendance and participation of students in the classroom and other unit related activities (20%). Work not monitored during class is not valid for evaluation.
The final grade will be calculated based on the weighted average of the evaluations of the projects, and its articulation with a qualitative assessment of attendance and participation in classes and other requested teaching activities (20%).
All issues omitted in the FBAUP's RGAD will be dealt on a case basis and solved by the school's competent instances.

Classification improvement

Only through posterior attendance of the curricular unit.