Advanced Studies in Editorial Design and Tipography

Code:

EADET

Acronym:

EADET

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2021/2022 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Master in Graphic Design and Editorial Projects

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MDGPE	34	Plano de Estudos do MDGPE_Publicação em DR de 27 de agosto de 2020	1	-	9	60	243

Teaching language

Suitable for English-speaking students

Objectives

To acquire sustained and systemic conceptual, aesthetic, and technical skills, related with editorial design and typography.
Knowing how to operate with what determines the knowledge and good practice of classical culture within typography and editorial design.
Understanding and knowing how to apply the essential rules of typographic and editorial design which determine functionality, pragmatism and invisibility.
Developing and knowing how to use visual expression and rhetorics in editorial graphic design without losing the sense of program, aims and context.
Understanding that audiences/programs are constraints of media and graphic devices and, as such, of their own expression.
Understanding that personal training and the knowledge progression in the subject is made beyond practice, with study, almost always individualized.
Mastering practices and methods of analysis, study and criticism in different problems related with typography and editorial design.
Students should have consolidated the design culture within design, and be able to develop a critical approach to its practice.

Learning outcomes and competences

To gain the ability of problematising, constructing and solving editorial design and typography projects in diverse contexts, media and purposes.
To gain better editorial project culture, better critical ability in its approach, better argumentative discourse and ethical understanding.

Working method

Presencial

Program

The course is based on a set of proposals for theoretical study and projectual practice, based on three modules:

1. The first module explores the culture and classic knowledge of typographic and editorial design, where one studies and makes use of essential rules that determine the functionality or pragmatism in typographic and editorial design, while at the same time seeking invisibility (of the means and of the author);

2. The second module seeks to question the fomer rules and aims at understanding expression and aesthetics as visual rhetoric in graphic design and typography, without losing a sense of the program of and the objectives;

3. The third module, based on the differentiated levels of each student, proposes a more advanced study, equating problematics and which seeks a reflection and intervention on aesthetics, semiotics and the pragmatics of typography and editorial design. In this last module, practical cases, authors and artefacts are observed, practical projects are developed, solutions are presented. Every student is asked to make a final presentation to the class, delivering the results of the study and outlining conclusions.

Mandatory literature

Bringhurst, Robert; The Elements of Typographic Style (2nd Edition), Hartley & Marks, 1997. ISBN: 0-88179-132-6
Armstrong, Helen; Graphic Design Theory Readings from the Field, Princeton A. Press, 2009. ISBN: 978-1-56898-772-9
Haslam, Andrew; Book Design A Comprehensive Guide, Abrams Studio, 2006. ISBN: 978-0-8109-9220-7
Bierut Michael 340; Looking closer 3. ISBN: 1-58115-022-9
Muller-Brockmann Josef; Sistemas de retículas. ISBN: 968-887-201-6

Complementary Bibliography

Samara, Timothy; Making and Breaking the Grid: A Graphic Design Layout Workshop, Rockport, 2002
Unna, Jorge de Buen; Manual de Diseño Editorial, Ediciones Trea, 2008. ISBN: 978-84-9704-378-6
Tschichold, Jan; The Form of the Book, Essays on the Morality of Good Design, Hartley & Marks, 1991. ISBN: 0-88179-116-4
Hochuli, Jost / Kinross, Robin; Designing Books Practice and Theory, Hyphen Press, 1996. ISBN: 0-907259-08-1
Bringhurst, Robert / Chappell, Warren; A Short History of thr Printed Word, Hartley & Marks, 1999. ISBN: 0-88179-154-7
Heller Steven; Design dialogues. ISBN: 1-58115--007-5
Lupton Ellen; Design writing research. ISBN: 0-7148-3851-9

Teaching methods and learning activities

The subject Advanced Studies in Editorial Design and Typography is developed according to a theoretical-practical model, alternating moments of content presentations with opportunities for discussion and critical monitoring of projects. The classroom works as a lab space for production and study. Attendance by students is fundamental and mandatory for the design, development and discussion of the projects presented.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Trabalho laboratorial	80,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Frequência das aulas	0,00
Trabalho laboratorial	0,00
Total:	0,00

Eligibility for exams

Obtenção de frequência.

Calculation formula of final grade

The final classifications will be calculated upon the weighted average of project evaluations (80%) and their articulation with a qualitative assessment of students' attendance and participation in classes and other academic activities (20%).
The final grade will be calculated based on the weighted average of the evaluations of the 3 modules (M1 20% + M2 20% + M3 40%) and its articulation with a qualitative assessment of attendance and participation in classes and other requested teaching activities (20%).
All work that has not been submitted and supervised in class will not be evaluated.
All questions omitted in the General Regime for Evaluation of Students of FBAUP will be dealt with on a case-by-case basis and managed under the Faculty's competent instances.

Classification improvement

Only upon later attendance of the subject.