Institutional Corporate Identity

Code:

ICI211

Acronym:

ICI

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2019/2020 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	25	Plano Oficial do ano letivo 2017	4	-	3	34	81

Teaching language

Portuguese

Objectives

Objectives
Provide students with theoretical-practical knowledge to solve specific questions at the design level.
To emphasize the conceptual and analytical aspects in the creation and resolution of problems without forgetting the technical, formal and normative factors.
Fostering the approach to the reality of markets and customer needs
Promote research and criticism in the design project.

Learning outcomes and competences

Ability to develop an identity program and know how to argue it.

Working method

Presencial

Program

Program
Visual identity. History and definition of concepts.
Principles of Representation, Integration, Standard and Differentiation.
Identity strategies. Visualization strategies.
The subject, the object, the space, the time, contexts.
Documentation, General structure, Typographies.
Relationship between elements.

Mandatory literature

PER MOLLERUP; Marks of Excellence, The Function and variety of trademarks,, Phaidon Press Ltd, 1997
A. BENITO; Diccionario de Ciencia y Técnicas de la Comunicación, Edições Paulistas, 1990
NORBERTO CHAVES; La imagem corporativa , Editorial Gustavo Gili, 1988
JAVIER GONZÁLEZ SOLAS; Identidade Visual Corporativa, Ed. Sintesis, 2002
RENÉ HUYGHE; Os poderes da Imagem, Bertrand
CEES DE JONG E OUTROS; Manual de imagem corporativa, Editorial Gustavo Gili, 1991
ABRAHAM MOLES; Théorie de l'information et percepcion esthétique, Ediciones El Mensagero, 1975
ABRAHAM MOLES E LUC JANISZEWSKI; Grafismo Funcional, Ediciones Ceac, 1990
J. MARTINS LAMPREIA; Técnicas de comunicação, Publicações Europa-América
ALBERT LABARRE; Histoire du livre, Qui sais-je? 620, paris 1970
ABRAHAM MOLES E JOAN COSTA; La imagen didáctica, Ediciones Ceac
BRUNO MUNARI; Diseño y comunicación visual, Editorial Gustavo Gili
GLASER BARNEY G AND ANSELM L STRAUSS; The Discovery of Grouded Theory, Aldine de Gruyter
RAND PAUL; Form and Chaos, New Haven and London, Yale University Press, 1993

Teaching methods and learning activities

Teaching methods
Expositive method, with the participation of students, where the direct teacher / student relationship privileges the exchange and immediate clarifications that result in a better understanding of the subjects and objectives.
Commented view of selected repertoires that include student exercises and published works with the aim of helping the assimilation of the objectives.
Study and analysis of published identities.
Reflection and debate to consolidate issues.
Provision of bibliography and guidelines on the development of proposals.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Trabalho prático ou de projeto	20,00
Trabalho escrito	60,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Apresentação/discussão de um trabalho científico	3,00
Frequência das aulas	34,00
Trabalho de investigação	24,00
Trabalho escrito	20,00
Total:	81,00

Eligibility for exams

Frequency Obtainment
The evaluation is continuous, which implies the systematic presence of the students in the classes.

Calculation formula of final grade

Evaluation Mode
The evaluation process will be continuous and will result from the sum of the practical and theoretical experiences demonstrated by the students during the academic year, in view of the achievement of the proposed objectives.
The proposals will be evaluated and discussed on delivery dates previously marked by the students and teacher.

Classification improvement

Only next year by frequency