Multimedia Design

Code:

DM302

Acronym:

DM

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2019/2020 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	46	Plano Oficial do ano letivo 2017	4	-	6	60	162

Teaching language

Suitable for English-speaking students

Objectives

• Study the multiple media in which communication design operates;


• Study and explore the complementarity and the crossings of media, hybrid media, media transparency, hypermediation and remediation;


• Study the role of different media in contemporary convergence culture;


• Study the various distribution technologies, their media and the access and usage contexts;


• Study the diverse structures, the temporal and spatial influences of media;


• Study non-linear information structures, the role of transcodification in computational media and the various classes of processing that are made possible by these;


• Study how the affordances of computational media contribute to the development of unique aesthetic experiences;


• Develop a culture of project for the design of the new media.

Learning outcomes and competences

To be able to problematize and discuss contemporary media and systems of media, and to explore them for the development of communicational projects. To be able to design and develop multimodal, multidimensional and interactive projects.

Working method

Presencial

Program

The Multimedia Design course unit is based in the development of theoretical and practical works. Several media are studied, trying to explore their expressiveness and communicative potential, particularly the way in which each medium reconfigures its text, author, writing and the narratives it creates. Students are encouraged to discover and experiment new technologies for the creation and manipulation of media to support the projects under development and to articulate skills within the work groups. Through the projects in development, media are studied as objects, as processes or as systems of objects or processes, focusing also on their influence over communication and over the messages they carry or create.

Mandatory literature

Bolter, Jay David; Grusin, Richard; Remediation: Understanding new media., The MIT Press, 2002. ISBN: 0-262-52279-9
Fuller, Matthew; Media Ecologies: Materialist Energies in Art and Technoculture, The MIT Press, 2005. ISBN: 0-262-06247-X
McLuhan, Marshall; Understanding Media: The Extensions of Man, Routledge Classics, 1964. ISBN: 978-0-415-25397-0

Complementary Bibliography

Aarseth, Espen; Cybertext: Perspectives on Ergodic Literature, The Johns Hopkins University Press, 1997. ISBN: 0-8018-5579-0
Alexander, Christopher; Notes on The Synthesis of Form, Harvard University Press, 1971. ISBN: 0-674-62751-2
Blais, Joline; Ippolito, Jon; At the Edge of Art, Thames & Hudson, 2006. ISBN: 978-0-500-23822-6
Bolter, Jay David; Writing Space. Computers, Hypertext and the Remediation of Print., Lawrence Erlbaum Associates, 2001. ISBN: 0-8058-2919-9
Carvalhais, Miguel; Artificial Aesthetics: Creative Practices in Computational Art and Design, U. Porto Edições, 2016. ISBN: 978-989-746-092-0
Floridi, Luciano; The Fourth Revolution: How the infosphere is reshaping human reality, Oxford University Press, 2014
Fuller, Matthew, ed.; Software Studies: A Lexicon, The MIT Press, 2008. ISBN: 978-0-262-06274-9
Hayles, N. Katherine; How We Think: Digital Media and Contemporary Technogenesis, The University of Chicago Press, 2012. ISBN: 978-0-226-32142-4
Jenkins, Henry; Convergence Culture. Where Old and New Media Collide, New York University Press, 2006. ISBN: 978-0-8147-4295-2
Kwastek, Katja; Aesthetics of Interaction in Digital Art, The MIT Press, 2014. ISBN: 978-0-262-01932-3
Lévy, Pierre; Collective Intelligence. Mankind's Emerging World in Cyberspace, Perseus Books, 1997. ISBN: 0-7382-0261-4
Ludovico, Alessandro; Post-Digital Print: The Mutation of Publishing Since 1894, Onomatopee, 2012. ISBN: 978-90-78454-87-8
McCloud, Scott; Understanding Comics: The Invisible Art, Paradox Press, 1999. ISBN: 1-56389-557-9
McLuhan, Marshall; Eric McLuhan; Laws Of The Media: The New Science, University of Toronto Press, 1988. ISBN: 0-8020-7715-3
Manovich Lev; The^language of new media. ISBN: 0-262-63255-1
Manovich, Lev; Software Takes Command: Extending the Language of New Media, Bloomsbury Academic, 2013. ISBN: 978-1-6235-6261-8
Murray, Janet H.; Inventing the Medium: Principles of Interaction Design as a Cultural Practice, The MIT Press, 2012. ISBN: 978-0-262-01614-8
Upton, Brian; The Aesthetic of Play, The MIT Press, 2015
Wardrip-Fruin Noah 340; The^new media reader

Teaching methods and learning activities

The unit is developed according to a theoretical-practical model that alternates lectures, collective discussions and project development. The projects are created by teams of variable dimension, something that aims not only at maturing project methodologies and teamwork skills as well as to explore the multiple skills acquired by students in other course units. Previously acquired knowledge and skills are articulated with the acquired learning and a strong critical stance is encouraged, through the analysis and collective discussion of the works in development.

If there are mobility students, the Thursday class will be taught in English.

keywords

Technological sciences > Architecture > Design
Technological sciences > Technology > Graphic techniques > Computer graphics
Technological sciences > Architecture > Design > Computer-aided design

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	5,00
Trabalho escrito	20,00
Trabalho prático ou de projeto	75,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	45,00
Estudo autónomo	22,00
Frequência das aulas	60,00
Trabalho de investigação	20,00
Trabalho escrito	15,00
Total:	162,00

Eligibility for exams

Positive average grade in the projects and the other evaluation parameters.

Calculation formula of final grade

The final grade is calculated from the following:

• Acquired knowledge, demonstrated by their application to the projects;
• Conceptual components of the projects, the projecting skills and the capacity of acquiring skills to the effective resolution of design problems;
• The capacity to communicate a design project, through oral presentation and technical and theoretical documentation delivered;
• Critical capacity towards one's own projects and those developed by other students;
• Presence in classes, integrity and responsibility towards the class, the work teams, the projects and the deadlines and specifications associated to these.