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Visual Culture I

Code: CV302     Acronym: CVI

Keywords
Classification Keyword
CNAEF Design

Instance: 2019/2020 - 2S Ícone do Moodle

Active? Yes
Responsible unit: Design
Course/CS Responsible: Communication Design

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
DC 48 Plano Oficial do ano letivo 2017 3 - 3 30 81

Teaching language

Portuguese

Objectives

- Acquiring canonical repertoires in Visual Culture;
- Acquiring competences and critical abilities on Visual Culture phenomena in historical and contemporary terms;
- Reverting repertoires and competences to multi-disciplinary contexts;
- Reverting repertoires and competences to students' projects;
- Developing specific repertoires from the various contributions in class context.

Learning outcomes and competences

— Critical skills over the universe of Visual Culture;
- Critical thinking skills in textual and project-based forms;
- Editorial skills over contemporary universes of information and expression;
- Added competences in authoring of students’ creative work.

Working method

Presencial

Program

Visual Culture I works in a system of 10 seminars presented by lecturers and researchers of various scientific areas, keeping as a focus of study the practice of contemporary Design. The 10 seminars derive from the research areas of said lecturers, and will rehearse points of contact and relevance with the students’ areas of interest and specialisation.

In-between the seminars, there will be moments of debate coordinated by the UC’s teacher, facilitating this dynamic process of affinities and consolidating the vectors of continuity and sequence.

Students will subsequently be invited to elect one of the presented areas for individual furthering, producing a presentation-summary of that development in class context.

Mandatory literature

Arnheim, R.; Visual Thinking, University of California Press, 1969
Berger, John; Ways of Seeing, BBC/Penguin, 1972
Elkins, James; The Domain of Images, Cornell University Press, 1999
Gervereau, Laurent; Ver, Compreender, Analisar as Imagens, Edições 70. ISBN: 9789724412863
Lupton, Ellen, and J. Abbott Miller; Design Writing Research, Phaidon Press, 1999
Mirzoeff, Nicholas; The Visual Culture Reader, Routledge, 1998
Pink, Sarah; Doing Visual Ethnography: images, media and representation in research, Sage, 2001
Rose, Gillian; Visual methodologies: an introduction to the interpretation of visual materials, Sage, 2008
Walker, John A., and Sarah Chaplin; Visual Culture: An Introduction, Manchester University Press, 1997
Wheeler, Shirley, and Angela Long; What is now proven was once imagined: Design for Science. The Visual Communication of Science, University of Sunderland, 2007

Teaching methods and learning activities

— Lectures
— Round tables
— Analytical exercise
— Student presentations

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation Weight (%)
Participação presencial 60,00
Apresentação/discussão de um trabalho científico 40,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Apresentação/discussão de um trabalho científico 44,00
Frequência das aulas 37,00
Total: 81,00

Eligibility for exams

Evaluation will look into the knowledge that has been acquired, demontrated and applied/furthered. 
Conceptual thoroughness over class content will also be considered.

Calculation formula of final grade

— Pertinence of presented content;
— Theoretical framework;
— Depth of conceptual approach;
— Critical skills;
— Quality of presentation.
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