Design - Introduction

Code:

ITD111

Acronym:

ITD

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2019/2020 - A

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	70	Plano Oficial do ano letivo 2017	1	-	19,5	240	526,5

Teaching language

Portuguese

Objectives

1 – Autonomy on research and experimentation with different grammars of visual communication, stimulating approach to laboratory procedures towards reflection and analysis of results.
2 - During both semesters there will be developed exercises that seek to question the visual media as communication as well as their strategies for creating, processing and transmission of content.
3 - Experimentation and methodologies based on a speculative approach of Communication Design, as well as the simulation in real contexts.
4 - Development and research of a graphic expression based in the history of visual communication and practice of contemporary design.
5 - Understand the role of design in society, subscribing to topics that explore the connections between the different audiences on Design, the relationship between Design and ethics, among others.

Learning outcomes and competences

It is intended:
1 - To acquire graphic vocabulary
2 - To develop autonomy in practice and research on communication design, through knowledge in history and contemporary visual communication.
3 - The implementation of procedural methodologies.
4 - The recognition of the role and ethics of Design and designer on society.

Working method

Presencial

Program

1 - To promote research and experimentation as matrices for the development of the work process.
2 - Introductory approach to different areas and technologies that influence the grammar of Communication Design, through their understanding of different historical and aesthetic currents, as well as the analysis of concepts and objects (general and specific) to the communication itself.
3 - three major work areas of study that comprise image, text and media, emboding  process, composition, narrative, media and space.
4 - To encourage the acquisition of visual and technological repertoires, as well as look own expressiveness of materials, tools and technologies, both analog and digital.
5 - Focus on the clarity of speech and the performance graph of objects communicating, as well as the management of the operating process.
6 - To reflect the inclusion of Design and the designer in a historical and contemporary context. 

Mandatory literature

ESKILSON, Stephen J.; Graphic Design: A History, London: Laurence King Publishing, 2019
FRANZISKA, Morlok; Bookbinding: The complete guide for folding, sewing and binding, London: Laurence King Publishing, 2018
AMARANTH, Borsuk; The book, Cambridge: MIT Press, 2018
LUPTON,Ellen; Thinking of Type: a critical guide for designers, writers, editors, & students., New York: Princeton Architectural Press, 2014
BARBOSA, Conceição; Manual prático de produção gráfica, Parede: Principia editora, 2012
BARNARD, Malcolm; Graphic Design as Communication, New York: Routledge, 2005
LUPTON,Ellen, MILLER,J. Abbott; Design Writing Research: Writing on Graphic Design, London: Phaidon, 2000
MEGGS, Philip B.; A history of graphic design, New York: John Wiley & Sons Inc., 2018

Complementary Bibliography

HELFAND, Jessica; Design: The Invention of Desire, Yale University Press, 2016
NOBLE, Ian; Bestley, Russell; Visual research: An introduction to research methods in graphic design., London: Bloomsbury Publishing, 2016
AMSTRONG, Helen; Digital Design theory: Readings from the field, New York: Princeton Architectural Press, 2016
CHICK, Anne; Design for sustainable change: How design and designers can drive the sustainability agenda, Lausanne: AVA Publishing, 2011
AMSTRONG, Helen; Graphic Design theory: Readings from the field, New York: Princeton Architectural Press, 2009
DODD, Robin; From Gutenberg to opentype: An illustrated history of type from the earliest letterforms to the latest digital fonts, East Sussex: Ilex, 2006
SATUÉ, Enric; El Diseño Gráfico, desde los orígenes hasta nuestros días, Madrid: Alianza Forma, 1995

Teaching methods and learning activities

1 – Workspace organized according to a laboratory perspective where experimentation and research will be privileged factors as opposed to the systematization of knowledge, as well assiduous occupation and use is essential.
2 - The existence of two classrooms are coordinated since the submission of projects as well will be matched.
3 - During the curricular year the student will develop  projects and reasoning will be held during the lessons. It is intended that the projects won´t simulate real work, but also stimulate experimentation and research.
4 - Will be encouraged individual and collective work to be discussed and analyzed throughout the year collectively.

Software

Adobe Illustrator
Adobe Photoshop
Adobe Indesign

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	30,00
Trabalho de campo	10,00
Trabalho prático ou de projeto	60,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	240,00
Frequência das aulas	240,00
Trabalho de campo	46,50
Total:	526,50

Eligibility for exams

Final grade equal or more than 10 (valores)

Compliance with the attendance criterion, according to article 10 of the RADFBAUP, namely not to exceed the 25% limit of absences of the number of classes planned.

Calculation formula of final grade

This curricular unit requires an annual assessment of two moments in both semesters, the first corresponding to a quantitative statement (0 e20) for the first semester and quantitative (0-20) to the end of the school year. The calculation of the final grade will not be an arithmetic equation of two semesters, but a consequence of the results obtained and the evolution of the student. Methods are used for evaluation provided by the FBAUP General Assessmen, as well attendance and effective participation in different stages of evaluation.

Classification improvement

Only by frequenting of the Uc in the following year.