Strategic Design and Entrepneurship

Code:

DIPDEE

Acronym:

DEE

Keywords
Classification	Keyword
OFICIAL	Design

Instance: 2018/2019 - 2S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Master in Product and Industrial Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MDIP	30	Official Plan 2013	1	-	6	42	162

Teaching language

Suitable for English-speaking students

Objectives

The objective of this course is to provide students with the essential tools for exploration, refinement, evaluation and implementation of new businesses.

Learning outcomes and competences

National Content Standards for Entrepreneurship Education (NCSEE) Skill Reference: http://www.entre-ed.org/Standards_Toolkit 

Levels: BASICS, COMPETENCY AWARENESS and CREATIVE APPLICATIONS of the following Standards
A Entrepreneurial Processes
B Entrepreneurial Traits/Behaviors
L Marketing Management
M Operations Management
O Strategic Management
Levels: BASICS, COMPETENCY AWARENESS
C Business Foundations
F Economics (concepts review)
N Risk Management
Levels: BASICS, COMPETENCY AWARENESS, CREATIVE APPLICATIONS, STARTUP
D Communications and Interpersonal Skills
E Digital Skills

Working method

Presencial

Program

1 - Presentation of the Course, Motivation. Setup of the Teams.
2 - Innovation and Entrepreneurship. The process of entrepreneurship (Timmons Model). Malincho Case.
3 - Is Your Idea an Opportunity?
4 - Market Sizing and Quantification. Business Plan Introduction.
5 - The Opportunity. The recognition and its shaping and reshaping. Jim Poss Case.
6 - Value Proposition. Value Curve.
7 - Understand the Business Model & Strategy.
8 - Marketing for Entrepreneurs.
9 - The Founding Team. Intellectual Property. Legal Aspects.
10 - Review of Business Plan Financials.

Mandatory literature

William Bygrave, Andrew Zacharakis; Entrepreneurship, John Wiley & Sons, 2011. ISBN: 978-0-470-45037-6
Jeffry A. Timmons and Stephen Spinelli; New venture creation : entrepreneurship for the 21st century, McGraw Hill, 2009. ISBN: 978-007-127632-0
Bruce, Margaret; Bessant, John; Design in Business: Strategic Innovation Through Design

Teaching methods and learning activities

Practical tutorial classes. Analysis of case studies. Teamwork follow-up and monitoring.

keywords

Social sciences > Economics > Management studies
Social sciences > Economics > Management studies > Financial management
Social sciences > Economics > Marketing

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	20,00
Participação presencial	10,00
Trabalho de campo	50,00
Trabalho escrito	20,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de relatório/dissertação/tese	30,00
Estudo autónomo	40,00
Frequência das aulas	42,00
Trabalho de campo	50,00
Total:	162,00

Eligibility for exams

General rules of assessment, Article 4. Distributed evaluation with a minimum grade of 40%.

Calculation formula of final grade

Continuous Assessment:
1. Presentation and defense of business idea: 10%
2. Presentation and defense of market sizing and business model: 20%
3. Business Plan Final [50%] + Business Plan Presentation and Discussion [50%] (10min): 40%
4. Contribution to the classes: 10%

Other:
5. Written exam: 20%

Obs.: 20% of the evaluation components 1, 2 and 3 will be weighted using the "Peer-Assessment".

Examinations or Special Assignments

N/A.

Special assessment (TE, DA, ...)

The assessment will be conducted in special period based on a final exam (40%) and delivery of a assigment (60%). The assigment will be the development of a business plan, to be presented orally and in written form. This aims at assessing student mastery of the standards defined in section "Goals, Skills and Learning Outcomes."

Classification improvement

There is no grade improvement for the continuous assessment component, only for the exam.

Observations

All students should register their team in Moodle.
All the continuous assessment deliverables must be submitted in Moodle.