Image Design

Code:

DI401

Acronym:

DI

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2018/2019 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	50	Plano Oficial do ano letivo 2017	4	-	6	60	162

Teaching language

Portuguese

Objectives

1. Qualifies as Image Design the universe of technological and creative procedures related to the formatting, creation, preparation and discrimination of a visual narrative, which integrates the image and the word in a comparable way, into visual devices structured according to functional and For a universal user.

2. This discipline can contribute to configure visual systems based on meaning, being, structure, form, product and context. Organize and manage the development of models applied and formatted with pre-production, production and post-production of projects developed on digital and / or analog (hybrid) media, defined based on content, organization and navigation factors, visual design and effectiveness ".
This procedure should be directed with an idea, a purpose and a resolution of a problem of information, description and documentation of social facts and realities. The consequence of this action should be to promote the values of equality and development of peoples in a relationship of harmony with their peers and the environment in which they live.

3. Image Design provides new readings of reality, embodied in narratives that integrate design graphics, fixed or moving images, and written information, which can also be validated in the disciplines of the cultural sciences, such as Sociology, anthropology and ethnography, reflecting and interpreting reality critically, on the condition that they constitute a cultural legacy transmissible for the future,
According to a paradigm of proof and memorable importance (capacity) (history).

4. As a consequence of these premises, the Image Design makes possible the construction of cultural memories capable of participating in the development of the regions, contributing to the visual literacy indexes in the direction of the progress of social groups, where the human condition is the first of the concerns Of visual producers.

Learning outcomes and competences

Ability to develop analog and / or digital visual devices, conducive to the congregation of publics with producers of information whose relationship can be enhanced by the use of digital platforms from which information can be edited and disseminated.
Give visual design producers the skills to reveal and project the knowledge that "hides" in the complex reality that surrounds us. This transdisciplinary possibility between design and science distances us from the most romantic sense of art, approaching a new conception of matter and nature and society.
We can understand that the organization of visual information provides a generating sense of an area of knowledge where images and text can match each other by uncovering links, associations, and various combinations to form a communicational product of wisdom.

Working method

Presencial

Program

Module A
IMAGE, ALUSION, OR INTUITION
Image as a contribution to the practice of design The process of deconstruction imagery to perceive the mechanism of perception through the formal structure of an image. Reconversion of images through a practical exercise whose method is the fissure or cut. A process of fragmentation of the images capable of advancing the exercise to obtain "other" images. Exercise looking over the images to see something more. Methods of analyzing an image. Deconstruction, caesura, detail, formal structure. Mapping according to the typology of Jacques Rancière: "Bare image", "ostensible image" and "Metamorphic image"

Module TWO
INFOGRAFIA Readability and information visibility
Previous study of body of knowledge, principles and techniques and related in a specific field of image design, detailed to the INFOGRAPHY: its history and abbreviated evolution. Development of experimental exercises in the context of computer graphics. Systems of graphic representation as language that intervenes in the form, readability and content of information.

Module THREE
MICRO NARRATIVES AND BIOGRAPHIES
Micro autobiographical narrative. A promotional video as a narrative goal where the essential information separates from that which is ancillary. Taken to the extreme, in this narrative the medium (video) can be the message itself. Micro autobiographical narrative (practical exercises). Research and prior study to categorize some examples Importance of the process: pre-production, production and post-production

Mandatory literature

Gunther Kress and Theo van Leeuwen; Reading Images: The Grammar of Visual Design, Routledge, 2006. ISBN: 0415319153
J W Mitchell; What Do Pictures Want?: The Lives and Loves of Images, University Of Chicago Press, 2006. ISBN: 0226532488
Heller Steven; Becoming a graphic designer. ISBN: 0-471-29299-0
Steven Heller; Citizen Designer: Perspectives on Design Responsibility, Allworth Press, 2003. ISBN: 1581152655
Wally Olins; Wally Olins on Brands, Thames & Hudson, 2005. ISBN: 0500285152
Gunther Kress and Theo van Leeuwen; Reading Images: The Grammar of Visual Design, Routledge, 2006. ISBN: 0415319153
Roberts Lucienne; The^designer and the grid. ISBN: 2-88046-814-0
Heller Steven; Design dialogues. ISBN: 1-58115--007-5
Heller Steven; Counter culture. ISBN: 1-56898-304-2
Pink Sarah; Doing visual ethnography. ISBN: 978-1-4129-2348-4
Mollerup Per; Marks of excellence. ISBN: 0-7148-3838-1
Heller Steven 340; Design culture. ISBN: 1-880559-71-4
Alastair Fuad-Luke; Design Activism: Beautiful Strangeness for a Sustainable World, Routledge, 2009. ISBN: 1844076458
Steven Heller; Citizen Designer: Perspectives on Design Responsibility, Allworth Press, 2003. ISBN: 1581152655
John Berger; Ways of seeing, Penguin Books, 1971. ISBN: 0140135154
Wally Olins; Wally Olins on Brands, Thames & Hudson, 2005. ISBN: 0500285152
J W Mitchell; Picture Theory, University Of Chicago Press, 1995. ISBN: 0226532321

Complementary Bibliography

Heller Steven 340; The education of a graphic designer. ISBN: 1-880559-99-4

Teaching methods and learning activities

Qualitative methodologies of analysis adapted to the visual production of the three projects and exploratory studies that derive from the respective curricular program of this UC.

Development of specific skills in the field of image and information processing, capable of rendering readable and intelligible messages in the design artifacts;

 Analysis and study of paradigmatic didactic objects with the programmatic contents. Visioning of objets didars.erior assembly and fixed primes (photography) attital as films, books, written documents;

 Organized exhibitions on the contents of the programs with respective documentary support;

 Identification of the variables and conditioners of models of photographic representation, such as light, space, movement to color, among others;

 Acquisition of skills capable of improving and expanding the possibilities of visual communication of each student in different types of media representation;

 Obtaining and developing the interpretive skills of the specific phenomena of the design relationship with society, the individual and the public;

 To enable students to practice closely related to the visual reading of reality, and to the collection, archiving and documentary production of visual devices, giving visibility to contemporary identities, which play a historical role in today's society;

 To recognize the validity of the image in the new media as the corollary of the intersection between the local and the global, extending a new notion of a global city, converging all interested by a microsystem of local culture, with global reach;

 To obtain knowledge capable of validating visual production in the promotion of a sustainable and contributory development for a strategy of social and cultural well-being.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	10,00
Trabalho de campo	20,00
Trabalho escrito	20,00
Trabalho prático ou de projeto	50,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	40,00
Estudo autónomo	22,00
Frequência das aulas	60,00
Trabalho de investigação	20,00
Trabalho laboratorial	20,00
Total:	162,00

Eligibility for exams

75% de frequência nas aulas do semestre

Calculation formula of final grade

Criteria for continuous assessment:

Innovation and originality of the proposals presented;

Ability to analyze and contextualize the subjects studied;

Acuity and quality of themes and projects carried out;

Methodologies and feasibility of the proposals embodied in the projects and their adaptation to the established schedule;

Active participation in class;