Design I

Code:

DSG200

Acronym:

DSG 1

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2018/2019 - A

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	59	Plano Oficial do ano letivo 2017	2	-	18	240	486

Teaching language

Português

Objectives

Know, understand and experiment with different writing systems (Calligraphy and Typography). Present and sensitize students to issues, and current ancestors, such as unwritten societies, pre-writing, alphabets, calligraphy, graffiti, artificial writing, drawing lettering, artifacts and media writing, with consequences for the historical-value cultural paradigms of contemporary verbal language. The introduction to calligraphy allows sensitize the student to the formal and aesthetic origins of the characters, as well as understand and evaluate: the proportions, rhythm and the spaces between letters, words and lines. Mastering the basics of Calligraphy and Typography allows acquiring more results and technical skills to progress with artistic and scientific soundness of subdisciplines in the field of design as type design (ortotypography, microtypography, macrotypography), corporate branding, infographics and editorial design.

Learning outcomes and competences

Get solid knowledge in typography, type design and editorial design.

Working method

Presencial

Program

The annual program focuses on two key areas of Communication Design: Calligraphy and Typography. The students are motivated and geared to experimentation, creation and production of very concrete and specific projects taking as its starting point some pertinent dichotomies, such as: I (individual) and society (collective); handcraft and industrial; analog and digital; natural and artificial; memory and gesture; graphics and artificial/virtual written. The themes of the projects to be undertaken are: 1) STYLE IMAGE (collage); 2) CALLIGRAPHY (monogram/label); 3) BOOK (cover); 4) DOUBLE PAGE (layout vs. artwork); 5) TYPOGRAPHIC DRAWING (infographics/editorial design); 6) TYPE-IMAGE (poster/installation); 7) DIGITAL PORTFOLIO (Internet); 8) DESIGNER NOTEBOOK (diary book, notepad, notebook studies).

Mandatory literature

Andersch Martin; Symbols, signs, letters. ISBN: 0-8306-5506-9
Massin; La lettre et l.image. ISBN: 2-07-011257-8
CHENG, Karen; Diseñar tipografía, Gustavo Gili, 2006
HOFMANN, Armin; Manual de diseño gráfico: formas, síntesis, aplicaciones, Gustavo Gili, 1996
JURY, David; O que é a tipografia?, Gustavo Gili, 2007
KUNZ, Wili; Tipografía: macro y microestética, Gustavo Gili, 2003
MEDIAVILLA, Claude; Calligraphie, Imprimerie nationale (France), 1993

Teaching methods and learning activities

The teacher as counselor, mediator and provides stimulating and provocative reflection on topics, authors, works, artefacts and craft sessions or mechanical systems; sessions for research, development and implementation of real experimental projects, and/or 'pilot'; collective presentation sessions, analysis, discussion and criticism of the projects; sessions opened with the presentation of monographic works, commented exposition of graphic objects, films and educational visitings.

Software

Microsoft Office
Adobe Illustrator
Adobe InDesign
FontLab (Font Editors)
Adobe Photoshop

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	40,00
Trabalho de campo	20,00
Trabalho escrito	10,00
Trabalho laboratorial	30,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	50,00
Estudo autónomo	86,00
Frequência das aulas	200,00
Trabalho de campo	50,00
Trabalho de investigação	50,00
Trabalho laboratorial	50,00
Total:	486,00

Eligibility for exams

Assessment is continuous, which implies the systematic presence of the student in class. Punctuality and attendance are recorded in the leaf itself, provided and controlled by the teacher in the first thirty minutes of each class. The minimum frequency of attendance (attending classes) is 80% of the total contact hours. The components of evaluation are: diligence; participation; notes; concept; manual dexterity; technical personnel; visual/oral presentation; attitude and self-motivation.

Calculation formula of final grade

The evaluation process is ongoing and continuous, and results from the sum of the theoretical and practical experiments demonstrated eplo student during the school year, with a view to achieving the objectives. The final projects will be presented, discussed and evaluated in the last week of classes.

Examinations or Special Assignments

Extra curricular works are planned.

Observations

It is advisable to consult on issues related to (Calligraphy, Design, Writing, Typography) program as well as names of reference, such as: A. Forjaz Sampaio, Allan Haley, Andrew Robinson, B. Martin Pedersen, Brody Neuenschwander, David Diringer Dieter Roth, Erik Spiekermann, Gerard Blanchard, Hannah Höch, Hermann Zapf, J. Muller-Brockmann, Karen Brookfield, R. Manuel Pereira da Silva, Otl Aicher, Paul Rand, Robin Williams, Roger Pfund, Ruari MacLean, Sebastião Rodrigues, Stanley Morison and Walter Tracy.