Image Design

Code:

DI401

Acronym:

DI

Keywords
Classification	Keyword
OFICIAL	Communication Design

Instance: 2015/2016 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	50	Licenciatura em Design de Comunicação	4	-	6	60	162

Teaching language

Portuguese

Objectives

1. To develop students' awareness for different kinds of image: the global/local image, social image, among others (described in the programme) as well as providing specific knowledge to enable students to conduct a design project in these fields informed by its specificities. 2. To enable students to be familiar with a body of knowledge, principles, skills, techniques and vocabulary related to image design. By exposing students to a wide range of material we aim to enable pupils to see the Image as a major cultural feature and a part of a wider body of knowledge and skills; 3. The knowledge acquired in these classes will enable students to understand and work in one image in order to meet the requirements of the project brief; 4. It will endow students with skills and knowledge to interpret images and identify contexts in which they are generated and the correlations of other disciplines that contribute to the visual realm.

Learning outcomes and competences

To Learn the basics, methods and tools of Image Design in its 5 forms covered in teh curricula.
Get the skills to develop critical thinking about design as social activity, that can (and should) be ethically and culturally valued and understand the dimensions of cultural influences on design, its processes, social contexts, and individual business.

Working method

Presencial

Program

The programme: (i) the role of culture in image design; (ii) local and global image; (iii) the social image; (iv) image ethics; (v) image analysis; (vi) image analysis as a contribution to the design practioce; (vii) the brand image; (viii) portuguese brands; (ix) political image.

Mandatory literature

Heller Steven 340; The education of a graphic designer. ISBN: 1-880559-99-4
Heller Steven 340; The education of a graphic designer. ISBN: 1-880559-99-4
Heller Steven; Becoming a graphic designer. ISBN: 0-471-29299-0
Heller Steven; Becoming a graphic designer. ISBN: 0-471-29299-0
Heller Steven 340; Design culture. ISBN: 1-880559-71-4
Heller Steven 340; Design culture. ISBN: 1-880559-71-4
Heller Steven; Design dialogues. ISBN: 1-58115--007-5
Heller Steven; Design dialogues. ISBN: 1-58115--007-5
Heller Steven; Becoming a graphic designer. ISBN: 0-471-29299-0
Heller Steven; Becoming a graphic designer. ISBN: 0-471-29299-0
Mollerup Per; Marks of excellence. ISBN: 0-7148-3838-1
Mollerup Per; Marks of excellence. ISBN: 0-7148-3838-1
Roberts Lucienne; The^designer and the grid. ISBN: 2-88046-814-0
Roberts Lucienne; The^designer and the grid. ISBN: 2-88046-814-0
Heller Steven; Counter culture. ISBN: 1-56898-304-2
Heller Steven; Counter culture. ISBN: 1-56898-304-2
Pink Sarah; Doing visual ethnography. ISBN: 978-1-4129-2348-4
Pink Sarah; Doing visual ethnography. ISBN: 978-1-4129-2348-4
John Berger; Ways of seeing, Penguin Books, 1971. ISBN: 0140135154
John Berger; Ways of seeing, Penguin Books, 1971. ISBN: 0140135154
Wally Olins; Wally Olins on Brands, Thames & Hudson, 2005. ISBN: 0500285152
Wally Olins; Wally Olins on Brands, Thames & Hudson, 2005. ISBN: 0500285152
Steven Heller; Citizen Designer: Perspectives on Design Responsibility, Allworth Press, 2003. ISBN: 1581152655
Steven Heller; Citizen Designer: Perspectives on Design Responsibility, Allworth Press, 2003. ISBN: 1581152655
J W Mitchell; What Do Pictures Want?: The Lives and Loves of Images, University Of Chicago Press, 2006. ISBN: 0226532488
J W Mitchell; What Do Pictures Want?: The Lives and Loves of Images, University Of Chicago Press, 2006. ISBN: 0226532488
Alastair Fuad-Luke; Design Activism: Beautiful Strangeness for a Sustainable World, Routledge, 2009. ISBN: 1844076458
Alastair Fuad-Luke; Design Activism: Beautiful Strangeness for a Sustainable World, Routledge, 2009. ISBN: 1844076458
Gunther Kress and Theo van Leeuwen; Reading Images: The Grammar of Visual Design, Routledge, 2006. ISBN: 0415319153
Gunther Kress and Theo van Leeuwen; Reading Images: The Grammar of Visual Design, Routledge, 2006. ISBN: 0415319153
J W Mitchell; Picture Theory, University Of Chicago Press, 1995. ISBN: 0226532321

Teaching methods and learning activities

The methodology used in this subject is theoretical with a practical application.The first half of the lesson is theoretical and the second part is students will conduct a visual exercise that puts into practice the knowledge acquired in the first half of the lesson.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Trabalho de campo	30,00
Trabalho escrito	50,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	30,00
Frequência das aulas	20,00
Trabalho de campo	50,00
Total:	100,00

Calculation formula of final grade

Active participation and class attendance. From the topics identified in the programme, students will develop two projects: a group project and an individual end of semestre assignement.