Design II

Code:

DSG300

Acronym:

DSG 2

Keywords
Classification	Keyword
OFICIAL	Communication Design

Instance: 2015/2016 - A

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	58	Licenciatura em Design de Comunicação	3	-	18	240	486

Teaching language

Suitable for English-speaking students

Objectives

Develop and understand the underlying concepts pertaining the design of identity systems concerning individuals, institutions and corporations through its current manifestations. Understand the design underlying principles concerning brand construction and strategy. Develop projects making use of the diversity of media concerning the design of current identity systems. Understand structural concepts in communication design related with multimodal representational systems. Consolidate a project culture in design and develop a critical approach to its practice.

Learning outcomes and competences

On a sequential logic are developed a set of conceptual, aesthetic, and technical skills relating to the design of identity systems and its articulation with brand construction and strategy.

Working method

Presencial

Program

Design II develops its program through a series of theoretical and practical projects. On a sequential logic are developed a set of conceptual, aesthetic, and technical skills relating to the design of identity systems and its articulation with brand construction and strategy. The work takes place using several media, exploring its communicative potential and underlying expression.

Mandatory literature

Daniel Raposo; Design de Identidade e Imagem Corporativa—Branding, história da marca, gestão de marca, identidade visual corporativa, Edições IPCB, 2008. ISBN: 978-989-8196-07-1
Scott McCloud; Understanding Comics—The invisible art, Harper, 1993. ISBN: 978-0-06-097625-5
Heller Steven 340; Design culture. ISBN: 1-880559-71-4
Klein Noami; No logo. ISBN: 972-708-673-X
Ellen Lupton, Jennifer Cole Phillips; Graphic Design: The New Basics, Princeton Architectural Press, 2008. ISBN: 9781568987026
Spiekermann Erik; Stop stealing sheep & find out how type works. ISBN: 0-672-48543-5
David Airey; Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders, 2009. ISBN: 9780321660763
Heller Steven; Design dialogues. ISBN: 1-58115--007-5
Lupton Ellen; Design writing research. ISBN: 0-7148-3851-9
Mollerup Per; Marks of excellence. ISBN: 0-7148-3838-1
Marty Neumeier; The brand gap: how to bridge the distance between business strategy and design: a whiteboard overview, New Riders, 2006. ISBN: 9780321348104
Wally Olins; Wally Olins: The Brand Handbook, Thames & Hudson, 2008. ISBN: 9780500514085
Alina Wheeler; Designing Brand Identity: An Essential Guide for the Whole Branding Team, John Wiley & Sons, 2009. ISBN: 9780470401422
Bierut Michael 340; Looking closer 3. ISBN: 1-58115-022-9
McAlhone et al.; A Smile in the Mind, 1998. ISBN: 9780714838120
Meggs Philip B.; A history of graphic design. ISBN: 0-442-31895-2

Teaching methods and learning activities

The Design II curriular unit is developed according to a theoretical-practical model that alternates lectures, collective discussions and project development. The working classroom is organized as a laboratory for production and investigation in design and thus its regular attendance by the students it's paramount and mandatory. The unit projects are developed individually and in work-groups of varying size, encouraging methods of teamwork and the transversal flow of individual skills and knowledge.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Trabalho laboratorial	80,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	100,00
Frequência das aulas	240,00
Trabalho de investigação	46,00
Trabalho laboratorial	100,00
Total:	486,00

Eligibility for exams

Final ranking equal to or above 10.

Calculation formula of final grade

The unit has two evaluation moments corresponding to the first semester (Qualitative evaluation) and the second semester (Quantitative evaluation / Final grade). The finals grades are calculated from the weighted average of projects assessment (80%), and its articulation with a qualitative assessment of attendance and participation of students in the classroom and other unit related activities (20%). Work not monitored during class is not valid for evaluation. All issues omitted in the FBAUP's RGAD will be dealt on a case basis and solved by the school's competent instances.

Classification improvement

Only through posterior attendance of the curricular unit.