Design I

Code:

DSG200

Acronym:

DSG 1

Keywords
Classification	Keyword
OFICIAL	Communication Design

Instance: 2011/2012 - A

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	68	Licenciatura em Design de Comunicação	2	-	18	240	486

Teaching language

Portuguese

Objectives

From word to page and to author’s edition: typography, just like the history of books, reveals that ortho-micro-typography (deals with the idiom, grammar, punctuation, syntax, letter, font metrics, colour of the text, readability, etc.) has been adapting to the linguistic evolution. The book is a very complex printed object, since its making may reflect many different types of knowledge. This means that the organization and the edition of a book may imply different and specialised processes, that range from the literary creation, the definition of typographic family, page architecture, the conception of images, proof reading and the study of papers, to bookbinding and printing. Mastering the basic principles of typographic composition will allow the students to acquire conceptual, visual and technical skills in order to improve both pagination, and editorial graphics.

Program

Orthotypography: regulatory and normative principles of text composition versus easy, effective and pleasant reading; Microtypography: drawing and body of the letter versus space between letters and words, and between words and lines; Macrotypography: format, definition and hierarchy of texts, titles, subtitles and images versus master page; Book: single edition versus artist’s book, book jewel, book object.

Mandatory literature

BAINES, Phil/ HASLAM, Andrew; Type and Typography, Lawrence King, 2002
MÜLLER-BROCKMANN, Josef; Historia de la Comunicación Visual, ed. GG Diseño, 1988
SPIKERMANN, Erik e GINGER, E.M; Stop Stealing Sheep & Find out how Type, Adobe Press, 1995
BLACKWELL, Lewis/ BRODY, Neville; Subj: contemp. design, graphic,, Lawrence King, 1996
SATUÉ, Enric; El Diseño Gráfico, desde los orígenes hasta nuestros días, Alianza Forma, 1995

Teaching methods and learning activities

Expositive method. Students’ participation, which leads to exchange of ideas and knowledge between teacher and students, enables immediate explanations and a better understanding of the issues and goals. Viewing and comment on selected material, which includes students’ exercises and works from the graphic world, with the objective of helping with the assimilation of the course unit’s objectives.
Development of theory (definition and characterization), supported by several authors.
Reflection and debate so as to consolidate subjects already discussed.
The teacher will provide bibliography and guidance on the proposals’ development.

Software

Adobe InDesign
Microsoft Word
Adobe Illustrator
Fontlab
Adobe Photoshop

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	320,00
	Total:	-	0,00

Special assessment (TE, DA, ...)

The assessment is continuous, which means attendance is compulsory.

Classification improvement

The assessment will be continuous and will evaluate practical and theoretical experiences by the students during the whole academic year, while aiming to attain the proposed objectives.
The proposals will be evaluated and discussed in delivery terms previously arranged by both the students and the teacher.