Design - Introduction

Code:

ITD111

Acronym:

ITD

Keywords
Classification	Keyword
OFICIAL	Communication Design

Instance: 2011/2012 - A

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	71	Licenciatura em Design de Comunicação	1	-	19,5	240	526,5

Teaching language

Portuguese

Objectives

1 - research and experimentation with different grammars of visual communication, stimulating approach to laboratory procedures towards reflection and analysis of results.
2 - during both semesters there will be developed exercises that seek to question the visual media as communication as well as their strategies for creating, processing and transmission of content.
3 - experimentation and methodologies based on a speculative approach of Communication Design, as well as the simulation in real contexts.
4 - development and research of a graphic expression based in the history of visual communication and practice of contemporary design.
5 - discussion the role of design in society, subscribing to topics that explore the connections between the different audiences on Design and the relationship between Design and ethics.

Program

1 - to promote research and experimentation as matrices for the development of the processual work.
2 - introductory approach to different areas and technologies that influence the grammar of Communication Design, through their understanding of different historical and aesthetic currents, as well as the analysis of concepts and objects (general and specific) to the communication itself.
3 - the integration of content and tools as complements to other courses in the practice of Design.
4 - three major work areas of study that comprise the image, text and space, trying to reflect issues that integrate the process, composition, narrative, perception, media and public space or private.
5 - to reflect the inclusion of Design and the designer in a historical and contemporary context.
6 - to encourage the acquisition of visual and technological repertoires, as well as look own expressiveness of materials, tools and technologies, both analog and digital.
7 - focus on the clarity of speech and the performance graph of objects communicating on a scale that integrates universal and particular, as well as the management of the operating process.

Mandatory literature

LUPTON,Ellen, /MILLER, Abbot; Thinking of Type: a critical guide for designers, writers, editors, & students., Princeton Architectural Press, 2004
FERRAND, Maria/ BICKER, João Manuel; A Forma das Letras, Almedina, 2000
SATUÉ, Enric; El Diseño Gráfico, desde los orígenes hasta nuestros días , Alianza Forma, 1995
BARNARD, Malcolm; Graphic Design as Communication, Routledge, 2005
Pipes Alan; Production for graphic designers. ISBN: 1-85669-458-5
ESKILSON, Stephen J.; Graphic Design: A New History, Yale University Press, 2007
Heller Steven 340; The education of a graphic designer. ISBN: 1-880559-99-4
Foster Hal; Design and Crime. ISBN: 1-85984-668-8
KRESS, Gunther/ LEEUWEN, Theo van; Reading Image, The Grammar of Visual Design, Routledge, 1996
BAINES, Phil/ HASLAM, Andrew; Type and Typography, Lawrence King, 2002
LUPTON,Ellen, /MILLER, Abbott; Design Writing Research, Writting on Graphic Design, Phaidon, 1996
Spiekermann Erik; Stop stealing sheep & find out how type works. ISBN: 0-672-48543-5
Moura Mário; Design em tempos de crise
Meggs Philip B.; A history of graphic design. ISBN: 0-442-31895-2
Fragoso, Margarida; Design gráfico em Portugal - Formas e Expressões da cultura visual do séc. XX, Livros Horizonte, 2012. ISBN: 9789722417167
Barbosa, Conceição; Manual prático de produção gráfica, Principia editora, 2012. ISBN: 9789897160387

Teaching methods and learning activities

The workspace is organized according to a laboratory perspective where experimentation and research shall be privileged factors as opposed to the systematization of knowledge.
The classroom is understood as an area for research and work, whose assiduous occupation and use is essential.
The existence of two classes does not require the separation of objectives and methods of work, since the submission of projects as well as deadlines and final delivery of these will be matched, looking for a joint and collective work in different stages.
During the curricular year the student will develop work projects and rationale discussion will be held during the lessons.
It is intended that the projects presented are not just a simulation of real work, but a means of experimentation and research.
Will be encouraged to disclose work individually or collectively through the creation of platforms such as blogs, fanzines and posters.
Will be promoted teamwork where analysis and discussion of the projects throughout the year will be a collective exercise.

Software

Adobe Indesign
Adobe Photoshop
Adobe Illustrator

Evaluation Type

Evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	320,00
	Total:	-	0,00

Calculation formula of final grade

Final rating equal to or higher than 10

Classification improvement

This curricular unit requires an annual assessment of two moments in both semesters, the first corresponding to a qualitative statement (between A and E) for the first half and quantitative (0-20) to the end of the school year. The calculation of the final grade will not be an arithmetic equation of two semesters, but a consequence of the results obtained and the evolution of the student.
Methods are used for evaluation provided by the General Assessment FBAUP well as attendance and effective participation in different stages of evaluation.