Media

Code:

M201

Acronym:

M

Keywords
Classification	Keyword
OFICIAL	Communication Design

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	54	Licenciatura em Design de Comunicação	2	-	6	60	162

Teaching language

Portuguese

Objectives

The primary aim of this curricular unit is to establish a general approach to a multiplicity of media that are relevant to the practice of communication design, through a generic introduction to its specific technologies and basic concepts.

Through the development of small projects the students will develop generic skills in the fields of Image and Audio. In the end of the semester the students will have accomplished an informal contact with multiple media relevant to their daily curricular practice that will be further developed in subsequent curricular units of a more specific nature.

Program

The program of Media class is distributed into three modules, focusing in the production and manipulation of sound and image, will be introduced the following media: Digital Image, Digital Áudio, Digital Vídeo. Students will produce practical exercises of an experimental nature corresponding to each class module, regarding the specificities and characteristics of each media.

Mandatory literature

David Pogue; Digital Photography The Missing Manual, O'Reilly Media, 2009
Adobe;; A Digital Video Primer An Introduction to DV Production, Post-Production, and Delivery, Adobe Systems Incorporated, 2006
Adobe; A Digital Audio Primer, Adobe Systems Incorporated, 2003
Barry Truax (editor); Handbook For Acoustic Ecology, sd
Gary Ferrington; On A Clear Day I Can Hear Forever, sd
Gary Ferrington; Take A Listening Walk and Learn To Listen, sd
Landon Nordman; Photography as a Research Method, 1997
McCloud, Scott; Understanding Comics: The invisible art, Harper, 1993. ISBN: 978-0-06-097625-5
McLuhan Marshall; The medium is the massage
Chion Michel; L. audio-vision. ISBN: 2-09-190704-9

Teaching methods and learning activities

Presentation, analysis and discussion of relevant materials in order to establish a permanent discussion forum within the workgroup.

Setting in place the idea of the creative lab as a space of experimentation and exploration, individually or collectively developing projects in order to implement scientific contents and consolidate technical skills.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	57,00
Projects	Defesa pública de dissertação, de relatório de projeto ou estágio, ou de tese	38,00
	Total:	-	0,00

Calculation formula of final grade

The final grades will be calculated from the mean average of every project evaluation, and its articulation with a qualitative evaluation of the students' attendance and contributions in class and all the remaining curricular activities.

Non delivered projects will be scored with a 0 (zero). Projects that are not duly monitored won't be evaluated.

Projects delivered beyond the established deadlines will be penalized in its score by 25%.

Classification improvement

By frequenting classes only.