Media

Code:

M201

Acronym:

M

Instance: 2010/2011 - 1S

Active?	Yes
Responsible unit:	Design Department
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	55	Licenciatura em Design de Comunicação	2	-	6	60	162

Teaching language

Portuguese

Objectives

The main aim of this curricular unit is to establish a general approach to a multiplicity of media relevant to the practice of communication design, through a generic introduction to its specific technologies and basic concepts in interdependent modules.

Through the development of small projects the students will develop generic skills in the fields of digital photography, video, audio and programming. In the end of the semester the students will have accomplish an informal contact with multiple media relevant to their daily curricular practice that will be further developed in subsequent curricular units of a more specific nature.

Program

The program will be distributed into four interdependent modules. Sequentially and focusing in the production of "images" we will approach the following media technologies: module 1 Digital Photography (4 weeks), module 2 Digital Video (4 weeks), module 3 Digital Audio (4 weeks), and module 4 Programming (workshops). Every module will be developed through the production/post-production of small experimental projects with specific goals.

Mandatory literature

David Pogue; Digital Photography The Missing Manual, O'Reilly Media, 2009
Adobe;; A Digital Video Primer An Introduction to DV Production, Post-Production, and Delivery, Adobe Systems Incorporated, 2006
Adobe; A Digital Audio Primer, Adobe Systems Incorporated, 2003
Barry Truax (editor); Handbook For Acoustic Ecology, sd
Gary Ferrington; On A Clear Day I Can Hear Forever, sd
Gary Ferrington; Take A Listening Walk and Learn To Listen, sd
Landon Nordman; Photography as a Research Method, 1997

Teaching methods and learning activities

Exposition, analysis and discussion of relevant materials in order to establish a permanent discussion forum among the student working teams.

Setting in place the idea of the creative lab as a space of experimentation and exploration, individually or collectively developing projects in order to implement scientific contents and consolidate technical skills.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	60,00
	Total:	-	0,00

Calculation formula of final grade

The final scores will be calculated from the mean average of every project evaluation, and its articulation with a qualitative evaluation of the students' contributions in class and all the remaining curricular activities.
Non delivered projects will be scored with a zero.
Projects delivered beyond the established deadlines will be penalized in its score by 25%.