The post-graduation in Arts, Culture and Business in the Digital Era is the result of a partnership between the Schools of Fine Arts, Economics, Arts, as well as the Science and Technology Park of the University of Porto, and it is aimed at filling a gap in management training for the arts, culture and creativity.

The complexity and increasing speed of the transformations that have been affecting the arts, culture and creativity sector (particularly those driven by technology) require specific theoretical knowledge and practical tools, as well as spaces for effective experimentation, so that proposals for new dialogues with society, economy and policy might thus be fostered. In articulating higher education with the demands of the contemporary world, this program covers the challenges for the arts, culture and creative sector, through an innovative framework, promoting the sharing of knowledge and experience. As such, the program relies on a pool of expert professors as well as on the participation of external guests (academics and professionals, both national and international) and it will run in an immersive environment, at the premises of UPTEC Baixa (creative industries centre).


Target

This training program is designed for active professionals and all those who wish to initiate their activity in domain of arts, culture and creativity, whether individually or within an organization (companies, associations, or other public or private institutions).

Objectives

The main objectives of this programme are:

1. To provide specialized postgraduate training in the management of cultural and creative activities, through an interdisciplinary and critical perspective, integrating theoretical training into practice and experimentation within immersive contexts;
2. To provide a solid professional training, capable of responding to the present and future requirements of the covered areas, considering the ongoing transformations on different theoretical, technological and practice contexts, particularly within digital cultures;
3.  To develop the necessary skills for creativity, innovation and entrepreneurship, within a sustainable and responsible matrix, where cooperation and international networking are essential;
4. To critically value culture and the arts, and contribute to its social, political and economic enhancement.

Information

Structure

Being designed as a specialization programme, the structure of the course, training methodologies and evaluation methods are oriented towards an active engagement of students and the maximization of the immersive context of UPTEC. Beyond theoretical contents, the course promotes contact with specialized professionals and application/ experimentation in projects developed by students throughout the programme. 

The course is therefore based on a tripartite structure, under close articulation:

1. Theoretical part/ core curriculum (Theoretical seminars I e II)
2. Technical domains of expertise, presented in panel sessions and seminars with professionals (Technical seminars in culture and creativity I and II) 
3. Workshop (project lab), where students will develop their own projects.  

Scientific Commission

Clara Gonçalves (Executive director do UPTEC)

Heitor Alvelos (FBAUP, Director of the PhD in Design – University of Porto)

José Teixeira Coelho (Emeritus Professor of University of São Paulo and coordinator of the Computational Humanities Research Group - IEA/USP)

Marcos Cuzziol (Creative Manager of Itaú Cultural and researcher at IEA/ USP)



Modules

Sem Teóricos I ACC			Modulo 1: Art, culture and creativity
Sem Teóricos I CGD			Módulo 2: Culturas digitais/ Digital Cultures
Sem Teóricos II ESC			Módulo 1: Economia do sector cultural e criativo/ Economics of the cultural and creative sector
Sem Teóricos II PCD			Módulo 2: Políticas culturais e desenvolvimento/ Cultural policies and development
Sem Técnicos I MOC			Módulo 1: Modelos de organização das atividades culturais e criativas/ Organizational models of the cultural and creative activities
Sem Técnicos I CPAD			Módulo 2: Criação, produção, agenciamento e direção artística/ Creation, production, agency and artistic direction
Sem Técnicos I ADD			Módulo 3: Ambientes e dinâmicas digitais/ Digital environments and dynamics
Sem Técnicos II IPD			Módulo 1: Identidade, planeamento e desenvolvimento estratégico/ Identity, planning and strategic development
Sem Técnicos II PIN			Módulo 2: Propriedade intelectual e modelos de negócio/ Intellectual property and business models
Sem Técnicos II ICO			Módulo 3: Imagem e comunicação/ Image and communication
Sem Técnicos II DPJ			Módulo 4: Desenvolvimento de projeto/ Project development

 

General information

Involved Organic Units

Certificates

Predominant Scientific Areas