Design II

Code:

DSG300

Acronym:

DSG 2

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2022/2023 - A

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	56	Plano Oficial do ano letivo 2017	3	-	18	240	486

Teaching language

Suitable for English-speaking students

Objectives

Understand identity systems from their origin to their current manifestations. Know how to develop identity projects from various programmes, purposes and media. Understand structural concepts of identity design and consolidate project culture in design, developing in parallel a critical approach to its practice.

Learning outcomes and competences

In a sequential logic, conceptual, technical/operational, symbolic and aesthetic competences are developed regarding the fields of identity systems, identity design and its signs and strategies.

Working method

Presencial

Program

The course is developed from the realization of a set of 5 proposals/projects of theoretical and practical nature. In a sequential logic, conceptual, technical, operative, symbolic and aesthetic skills related to identity design and identity systems are addressed and developed through a hierarchy of complexity and depth:
The first proposal addresses self-identity;
The second proposal addresses the concepts of identity in the history of design itself;
The third proposal addresses identity worked through the whole and the part;
The fourth identity addresses the identity of the territory;
The fifth and last proposal addresses corporate design and its regulation.

Mandatory literature

Frutiger Adrian; Signos, símbolos, marcas, senales. ISBN: 968-887-271-7
Hicks, John; The Icon Handbook, 2011. ISBN: 978-1-907828-04-1
Wally Olins; Wally Olins: The Brand Handbook, Thames & Hudson, 2008. ISBN: 9780500514085
Alina Wheeler; Designing Brand Identity: An Essential Guide for the Whole Branding Team, John Wiley & Sons, 2009. ISBN: 9780470401422
Daniel Raposo; Design de Identidade e Imagem Corporativa—Branding, história da marca, gestão de marca, identidade visual corporativa, Edições IPCB, 2008. ISBN: 978-989-8196-07-1
Solas, Javier González; Identidade Visual Corporativa La imagen de nuestro tiempo, Editorial Sintesis, 2002. ISBN: 84-7738-954-3

Complementary Bibliography

Mollerup Per; Marks of excellence. ISBN: 0-7148-3838-1
Klein, Naomi; No Logo, Fourth Estate, 2010. ISBN: ISBN: 978-0006530404
Heller Steven 340; Design culture. ISBN: 1-880559-71-4
Meggs Philip B.; A history of graphic design. ISBN: 0-442-31895-2
Debbie Millman; Brand Thinking and Other Noble Pursuits, Allworth Press, 2013. ISBN: 978-1621532477
Debbie Millman; Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands, Rockport Publishers, 2012. ISBN: 978-1592537266
Terry Lee Stone; Managing the Design Process-Implementing Design: An Essential Manual for the Working Designer, Rockport Publishers, 2010. ISBN: 978-1592536191
Marty Neumeier; The brand gap: how to bridge the distance between business strategy and design: a whiteboard overview, New Riders, 2006. ISBN: 9780321348104
David Airey; Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders, 2009. ISBN: 9780321660763

Teaching methods and learning activities

The course Design II is developed according to a theoretical-practical model, alternating moments of content exposition, collective discussion spaces and project development. The classroom is organized according to a laboratorial structure of production and research in design. The presence of the students is fundamental and compulsory for the conception, development, presentation and discussion of the projects. Projects are developed individually (or in groups), encouraging own and team work methodologies, making the transversal flow of knowledge and skills more effective.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Trabalho laboratorial	80,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	100,00
Frequência das aulas	240,00
Trabalho de investigação	46,00
Trabalho laboratorial	100,00
Total:	486,00

Eligibility for exams

Final ranking equal to or above 10.

Calculation formula of final grade

Design II requires two moments of assessment corresponding to the first and second semester. The final marks will be calculated from the weighted average of the project evaluations (80%), and its articulation with a qualitative evaluation of the attendance and participation of students in classes and other class activities (20%). The work not followed in class will not be evaluated.
The final mark will be calculated from the weighted average of the assessments of the 5 projects (P1 10% + P2 15% + P3 10% + P4 20% + P5 25%), and its articulation with a qualitative assessment of attendance and participation in class and other activities (20%).
All issues omitted in the General Regime for Student Evaluation at the FBAUP will be dealt with on a case-by-case basis and resolved with the Faculty's competent bodies.

Classification improvement

Only through posterior attendance of the curricular unit.