Product Development Management

Code:

DIPGDP

Acronym:

GDP

Keywords
Classification	Keyword
OFICIAL	Engineering

Instance: 2018/2019 - 1S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Master in Product and Industrial Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MDIP	21	Official Plan 2013	2	-	6	42	162

Teaching language

Portuguese

Objectives

Objectives. Learning Competences

Integration of multidisciplinary expertise in creating new products  with the   objective of learning a set of strategies and tools for systematic development of new products, in an environment of teamwork. 

Learning outcomes and competences

It is intended that at the end of the course the student will acquire the following competences and be able to :


• Define and enumerate new concepts such as incremental and radical innovation , context, rate of mortality of new projects
• Define product planning versus company strategy
• Discuss alignment of product planning versus company strategy
• Develop and apply main tools of product planning : mission statement and product charter
• Describe structured models of product development and name its historic perspective
• Understand product/service development as a system through the adoption of holystic approaches
• Understand importance of customer involvement in new product development and service co-creation
• Use different tools to gather information
• Classify and compare different needs/problems
• Integrate data/information and translate them into a specification of the product/service
• Discuss the use of functional analysis. Define different types of product architectures
• Use different structured tools to optimize the search of creative solutions
• Problem decomposition into simpler subsystems
• Combine different solutions for different subsystems to obtain alternative concepts and product service architectures
• Distinguish and understand the limitations of linear models of product development and importance of flexible processes that recognize dynamic nature of the context
• Discuss and understand how to deal with uncertainty of the context and complexity of the product system
• Apply different management strategies aligned with the business context
• Define aggregate project plan
• Discuss and understand the integrated nature of new product development in portfolios and programs
• Use the aggregate project plan as a visualization tool to allocate resources and manage different types of innovation projects in a more efficient and effective way
• Define and describe new philosophies of NPD : design thinking and lean thinking
• Define new instruments to sense new ways of detecting discontinuities and new opportunities of innovating
• Apply new tools of sensing opportunities : corporate entrepreneuship, organizational slack and collaborative networks
• Discuss and understand the concept of customer experience and how to involve customers in the service co-creation
• Apply tools of service design innovation : service concept , service architecture , service navigation and service blueprint
• Develop a service prototype as a representation of a service concept before its materialization
• Apply knowledge through the discussion of case studies depicting real business situations
• Apply and synthetize knowledge through a team project, from the identification of a business opportunity to the generation of a concept and prototype

Working method

Presencial

Program

1. Introduction to the course content
and teaching methodology


2. Concepts of innovation and design spaces


3. Strategic product planning


4. Structured models of development 



5. Customer experience modelling and involvement 



6. Concept generation and system architecture


7. Flexible processes of product development


8. Case studies 


9. Team project

 

Mandatory literature

António Augusto Fernandes; Desenvolvimento de novos produtos e serviços : modelos e estratégias para inovar /, LIDEL, 2017. ISBN: 978-989-752-291-8

Complementary Bibliography

Karl T. Ulrich,Steven D.Eppinger; Product Design and Development , McGraw-Hill International Editions, 2008. ISBN: 007-125947-3

Teaching methods and learning activities

The UC uses a PBL-project based learning approach, based on the development of a project to create a new product or service corresponding to a business opportunity identified by the team (4-6 students) or proposed by a company, using the models and tools  taught in the course. Classes will comprise three components:

• Lectures on new product/service development concepts and methodologies.
• Discussion of cases
• Project follow-up and discussion, with intermediary and final presentations of new concept developed

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	30,00
Trabalho escrito	70,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de relatório/dissertação/tese	119,00
Frequência das aulas	42,00
Total:	161,00

Eligibility for exams

The students should demonstrate active participation in all the above components of evaluation

Calculation formula of final grade

The final mark  is based on the following criteria:


• 30 % Class attendance and participation on presentation and discussion of case studies and progress reports relating to assignments planned:
• 70% Presentation and discussion of the final report of the project to develop an innovative product or service

 

 

Examinations or Special Assignments

NA

Internship work/project

NA

Special assessment (TE, DA, ...)

NA

Classification improvement

NA