Internal competitiveness and market leadership in the adoption of green technologies in the Portuguese textiles and apparel industry

• Type: Article in International Scientific Journal
• Date: 2024

Authors

Ribeiro, VM (Author) FEP; Isabel Soares (Author) FEP

Journal

Title: Sustainable Energy Technologies and Assessments

Vol. 69

ISSN: 2213-1388

Publisher: Elsevier

Indexing

ISI Web of Knowledge - 4 Citations

Scopus - 6 Citations

Other information

Authenticus ID: P-011-363

DOI: 10.1016/j.seta.2024.103899

Abstract (EN): This study adopts a two-step methodology to examine the Portuguese textiles and apparel industry. Initially, through principal component and cluster analyses, it discerns that the adoption of green technologies is contingent upon operational performance, maturity, and financial metrics, culminating in the identification of two distinct clusters - leaders and followers - of firms. Subsequently, employing discrete choice analysis, it identifies factors influencing market leadership in green technology adoption. Positive and significant effects are detected for sales to the European Union and other international markets, purchases from territories outside the European Union, publicity costs, corporate social responsibility initiatives, and vertical differentiation through proprietary brands. These results remain valid for both the peak export year of 2017 and the period spanning 2010 to 2017. Additionally, this study introduces a novel approach to evaluate the willingness to pay from a supply-side perspective that not only assesses firms' willingness to invest in green inputs but also their propensity to offer retail discounts to maintain the availability of non-renewable products. Interestingly, results indicate that the provision of high-quality products to the European market relies on subsidies for obtaining green inputs. Conversely, firms are willing to provide retail discounts to maintain the dissemination of low-quality products.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 16