Market Segmentation Analysis Using Attitudes Toward Transportation Exploring the Differences Between Men and Women

• Type: Article in International Scientific Journal
• Date: 2008

Authors

Gabriela Beirão (Author) FEUP; José Sarsfield Cabral (Author) REIT

Journal

Title: Transportation Research Record: Journal of the Transportation Research Board

Vol. 2067

Pages: 56-64

Publisher: US National Research Council

Indexing

ISI Web of Knowledge - 38 Citations

Scopus - 41 Citations

COMPENDEX

Scientific classification

FOS: Social sciences > Economics and Business

CORDIS: Technological sciences

Other information

Authenticus ID: P-004-4YR

DOI: 10.3141/2067-07

Abstract (EN): Traveler attitudes and preferences as well as demographic variables are important components of travel behavior. By using travel attitudes, factor and cluster analyses were conducted to segment the sample. Six distinct groups were extracted: transit enthusiasts, anxious status seekers, carless riders, green cruisers, frugal travelers, and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and various degrees of intention to use public transportation. Gender differences were then investigated, and the results suggest that women and men exhibit differences in attitudes, preferences, and behaviors. The design of strategies to promote alternatives to car use should target the market segments that are most motivated to change, focusing on the attitudes that can induce a change, such as pro transit or sensibility to the environment.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 9