Abstract (EN):
Public transport faces a continuous decline in market share and increasing competition from
private car. The challenge for public transport is to find a way of maintaining and attracting
clients, which implies improving the quality of the service through a market oriented
approach, particularly increasing the responsiveness to the users¿ and potential users¿ needs
and expectations. Accordingly, service quality is becoming more and more important in
public transport contracts.
Specifying quality raises important questions in designing contracts for public transport.
Quality must be unambiguously specified and monitored. To address these issues, a project
supported by a large Portuguese urban public transport operator is being developed in order to
produce a reliable model for measuring service quality and enabling the inclusion of service
quality indicators in future contracts. The first stage of the project was based on qualitative
methods to obtain a deeper understanding of the underlying individuals perceptions of the
service and attitudes towards public transport. Namely, to figure out how and why do people
use or not use public transport, what factors influence these decisions, and how do customers
evaluate the service offered. To grasp these questions, a series of in-depth interviews of both
public transport users and car users as well as to the transport operator staff were conducted.
This paper presents the results of the qualitative study.
Language:
English
Type (Professor's evaluation):
Scientific
No. of pages:
15
License type: