Visitors come to experience science: towards a non-obtrusive evaluation method based on immersive virtual reality

• Type: Article in International Scientific Journal
• Date: 2022

Authors

Carla Morais (Author) FCUP; Luciano Moreira (Author) FLUP; Ana Teixeira (Author) Other; Teresa Aguiar (Author) Other; António Coelho (Author) FEUP; Vasco Pereira (Author) Other; Alexandre Jacinto (Author) Other; Marta Varzim (Author) Other; João C. Paiva (Author) Other; Miriam Rosa (Author) Other

Journal

Title: JCOM - Journal of Science Communication

Vol. 21

Pages: 1-A04

ISSN: 1824-2049

Indexing

ISI Web of Knowledge - 4 Citations

Scopus - 7 Citations

Other information

Authenticus ID: P-00W-2MQ

DOI: 10.22323/2.21010204

Abstract (EN): This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 27