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The Reaction of the Portuguese Stock Market to ISO 9000 Certification

Title
The Reaction of the Portuguese Stock Market to ISO 9000 Certification
Type
Article in International Scientific Journal
Year
2002
Authors
J. A. Sarsfield Cabral
(Author)
FEUP
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Journal
Vol. 13 No. 4
Pages: 465-473
ISSN: 0954-4127
Other information
Authenticus ID: P-000-NYF
Abstract (EN): In the recent years the ISO 9000 standards has experienced an extraordinary success. The number of certifications is still increasing worldwide and it is expected that this trend will last. In fact, ISO 9000 certification has become an important factor for doing business in the global market. However, there are many contradictory opinions regarding the real benefits of the ISO registration. This paper contributes to this debate by empirically investigating the impact on the Portuguese stock market of achieving ISO 9000 certification. The analysis is based on the event study methodology. The findings suggest that the market positively anticipate the event. It is also detected a favourable effect in achieving an early registration within the sector or industry. A financial performance analysis covering a 5-year period centred on the year of the ISO 9000 certification was also carried out. The results suggest that the ISO 9000 certification have a powerful cost effect, decreasing the operating performance and the profitability in the year following the certification. Apparently, companies need one more year to recover those costs.
Language: Portuguese
Type (Professor's evaluation): Scientific
No. of pages: 9
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