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Photography and Architectural Design Communication I

Code: 30308B4     Acronym: 30308B4

Keywords
Classification Keyword
OFICIAL Drawing

Instance: 2024/2025 - 1S Ícone do Moodle

Active? Yes
Web Page: http://www.scopionetwork.com/teaching-group
Responsible unit: Desenho (D)
Course/CS Responsible: Integrated Master Degree in Architecture

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
MIARQ 18 MIARQ 3 - 3 49 81

Teaching Staff - Responsibilities

Teacher Responsibility
Pedro Leão Ramos Ferreira Neto

Teaching - Hours

Theoretical classes: 1,50
Theoretical and practical : 2,00
Type Teacher Classes Hour
Theoretical classes Totals 1 1,50
Pedro Leão Ramos Ferreira Neto 1,50
Theoretical and practical Totals 2 4,00
Pedro Leão Ramos Ferreira Neto 4,00

Teaching language

Suitable for English-speaking students

Objectives

The aim of FCAP I is to develop the theoretical and practical bases in the world of Photography and Image synthesis and Graphic Design computer programmes applied to the Communication and Representation of Architecture Projects (PA).  A significant photography component is introduced, articulated with the conception and production of a photobook.
Photography and other representation methods are explored and the study, conception and production of a photobook is pursued.
The aim is to give the necessary knowledge to students in order that they can use and combine diverse analog and digital representation instruments as complementary media for communicating their design ideas, as well as the formal and structural aspects of the proposed design. It is intended to encourage and explore the use of various media, images and instruments for territory analysis and design communication, with a special focus on photography and the conception, production of a photobook.

Learning outcomes and competences

Learning Objectives of the Course FCPA I

  1. To deepen the development of theoretical and practical bases in computer programmes for Image synthesis, Photography and Graphic Design applied to the Communication and Representation of Architectural Projects (PA).
  2. Combine the analogue and digital worlds as complementary project communication vehicles.
  3. Promote the communication of ideas and formal and structural aspects of the project.
  4. Encourage and explore the use of different media, images and instruments of representation, with a particular focus on photography, photomontage and the production of a photobook.

Programme contents

  1. Development of Project Communication Exercises and Architectural Photography

o Consistency with objectives: Allows students to apply and deepen their knowledge of image synthesis, photography and graphic design software, fulfilling objective 1. By working on individual and collective projects, students combine the analogue and digital worlds (objective 2) and promote the communication of ideas (objective 3).

  1. Use of Computerised Image Synthesis, Photography and Graphic Design Tools to Communicate and Represent the Architecture Project

o Consistency with objectives: This content is directly related to the deepening of theoretical and practical bases (objective 1) and the combination of analogue and digital methods (objective 2).

  1. Exploring Spatial Properties and Attributes

o Consistency with Objectives: The exploitation of these properties contributes to the effective communication of the formal and structural aspects of the project (objective 3).

  1. Production of Synthesis Images Integrating Various Representation Methods

o Consistency with the Objectives: Producing synthesis images that integrate different methods is crucial for using different media and representation tools (objective 4) and for communicating ideas and formal aspects (objective 3).5.     Developing Communication Skills Through Diagrammatic Language and Infographics

o Consistency with the Objectives: This content is essential for promoting the communication of architectural project ideas (objective 3) and combines the use of infographics to represent projects (objective 1).

  1. Perception of the Diagram's Function and Importance

o Consistency with Objectives: Understanding the function of diagrams helps to create an identity language for communicating projects (objective 3).7.                 Developing the Capacity to Communicate and Articulate Different Types of Information

o Consistency with Objectives: This content contributes directly to the effective communication of ideas and formal and structural aspects (objective 3), articulating textual, visual and diagrammatic information.

  1. Incorporating Graphic Identity and Coherence o Coherence with Objectives: Graphic identity and coherence are fundamental for project communication (objective 3) and for the effective use of different media and representation tools (objective 4).
  1. Awareness of the Imagetic ‘Text’ and Coherence in Project Communicationo Coherence with Objectives: This content finalises the understanding of the articulation of different types of information, which is essential for communicating architectural projects (objective 3).
  1. Building a Visual Narrative Through a Photobooko Consistency with objectives: The construction of a photobook integrates the use of photography and photomontage, significantly exploiting these media (objective 4). This exercise combines the analogue and digital worlds (objective 2) and promotes the communication of ideas and formal and structural aspects of the project (objective 3).

The programme contents of FPCA I are carefully aligned with the learning objectives. Each piece of content covered in practical and theoretical classes contributes to:

- Deepening the theoretical and practical foundations of computer programmes (Objective 1)         - Combining analogue and digital methods for communicating projects (Objective 2)

- Promote the communication of ideas and formal and structural aspects of the project (Objective 3)

- Encourage and explore the use of different media, with a focus on photography and photomontage (Objective 4)

This coherence ensures that students acquire the necessary skills and knowledge to effectively use digital and analogue tools in the communication and representation of architectural projects, thus fulfilling the learning objectives of the FCPA I course.

Working method

Presencial

Program

The working strategy adopted in practical classes guides students to develop in parallel individual and collective communication exercises of design communication and photography, being their object of study the territory where their proposed design should be implemented, sometimes this territory can be the same to Projecto 3, which is the main architectural design curriculum of the third year.

Develop expertise on the use of software related to Image synthesis, Photography and Graphic Design for Communicating the design proposal at the early stages of the design process (PA) and the territory.

Explore and be aware of certain properties and spatial attributes connected to how their proposed design can be perceived.

Produce images that are synthesis and integrate or combine diverse representation methods and media used during the design process.

Develop the communication skills of architectural design through the use of diagrammatic language and explore various software used to communicate architectural design ideas.

Realize the function and importance of the diagram in architectural design communication, as well as the need to communicate a design identity.

Develop communication skills and the ability to articulate and combine different types of information.

Adopt identity and graphic coherence, promote the use of graphical elements like typography and colour.

Be aware of the imagery and its consistency for the design communication and know how to articulate different types of information (text, drawings, diagrams, 3D images, etc.) and graphical elements like typography and color.

To create a photobook that contains a visual narrative communicating the design proposal and the territory analysis. The meaningful exploration of photography universe and the use of photomontage technique.

Mandatory literature

Adams, Robert et al.; New Topographics
Badger, Gerry et al., Ed. ; Imprint - Visual Narratives In Books And Beyond Art And Theory Publishing, Art and Theory Publishing , 2013
Bosselmann, Peter; Representation of Places: Reality and Realism in City Design
Birkerts Gunnar; Process and expression in architectural form. ISBN: 0-8061-2645-0
Bobby Peter; High rise. ISBN: 978-1-872771-97-7
Campany, David; Constructing Worlds: Photography and Architecture in the Modern Age, Prestel, 2014
Elwall Robert; Building with light. ISBN: 1-85894-215-2
Esther, Leslie (Ed.); On Photography - Walter Benjamin, Reaktion Books , 2015
Garrida, L. et al., Ed.; REALIDAD Y REPRESENTACIÓN: Coleccionar Paisaje Hoy, Fundacion Foto Colectania, 2004
Janser, Daniela; Seelig, Thomas; Stahe, Urs; Concrete: Photography and Architecture, Scheidegger and Spiess, 2013
Kress, Gunther and Leeuwen, Theo van; Reading Images: The Grammar of Visual Design
Lupton. Ellen ; Thinking With Type (2nd ed): A Critical Guide for Designers, Princeton Architectural Press, 2004
Neto, Pedro Leão; Design Communication: Traditional Representation Methods and Computer Visualization, in Visual Resources Vol. 19, Routledge, 2003
Neto Pedro Leão 340; Scopio. ISBN: 1647-8266
Neto Pedro Leão; Urban design representation an comunication
Pedro Leão Neto; Um outro olhar sobre obras de Álvaro Siza. ISBN: 978-989-53640-0-8
Pedro Leão Neto; Another approach on the works of Álvaro Siza. ISBN: 978-989-53268-8--4
Pedro Leão Neto; Contrast II. ISBN: 978-989-33-2604-6
Piotrowski, Andrzej; “Le Corbusier and the Representational Function of Photography,” in Camera Constructs: Photography, Architecture and the Modern City, Ashgate, 2012
Pyo, Miyoung and Seonwook, Kim; Architectural and Program Diagrams
Rose, Gillian; Visual Methodologies: An introduction to the interpretation of Visual Materials, Sage Publications, 2007
Ruder, Emil; Typography: A manual of Design: A Textbook of Design, Verlag Niggli AG, 7th edition , 2001
Salonen, Emmi; Common Interest: Documents, Design and format solutions for the art, culture, academia and charities
Samain Etienne 340; O fotográfico. ISBN: 85-7359-411-x
Swagerman, A; Viewbook PhotoStory 2010 yearbook, Viewbook Blurb, 2010

Teaching methods and learning activities

FCPA I is developed through two parallel vectors, one practical and the other theoretical-practical. The theoretical and practical classes aim to give students the knowledge necessary for them to be able to (i) question and discuss the potential of the digital universe, with special focus on the use of photography combined with other media, for the representation and communication of space, (ii) to creatively combine traditional methods of representation with digital media and (iii) to develop the exercise of architectural design communication proposed to them. The theoretical lectures, which develop throughout the semester, intended to provide theoretical basis necessary for the development of architectural design communication and critical analysis of the territory.

 

During the 2st semester are invited teachers from other educational institutions and many authors linked to the themes of communication, photography, graphic design and architecture. These sessions will be framed by the Conferences Cycle integrated in FCPA I, with the support of scopio EDITIONS.

Software

Photoshop - Adobe
InDesign - Adobe

keywords

Humanities > Arts > Visual arts > Photography
Humanities > Arts > Visual arts > Graphic arts
Technological sciences > Architecture

Evaluation Type

Distributed evaluation without final exam

Assessment Components

designation Weight (%)
Participação presencial 25,00
Prova oral 5,00
Trabalho de campo 20,00
Trabalho escrito 10,00
Trabalho laboratorial 40,00
Total: 100,00

Amount of time allocated to each course unit

designation Time (hours)
Elaboração de projeto 7,00
Frequência das aulas 49,00
Trabalho de campo 10,00
Trabalho de investigação 10,00
Trabalho laboratorial 5,00
Total: 81,00

Eligibility for exams

 




It is considered that a student obtains frequency to a UC when, having been regularly enrolled, does not exceed the limit number of absences corresponding to 25% of the classes predicted.



Calculation formula of final grade

Type of evaluation: Avaliação distribuída sem exame final

Terms of frequency: 

It is considered that a student obtains frequency to a UC when, having been regularly enrolled, does not exceed the limit number of absences corresponding to 25% of the classes predicted.

 

Formula Evaluation: PA1: Domain and exploration of the technical capabilities of representation and editing of software; PA2: Exploration and consistency of visual representation media adopted to analyze, explore and communicate the space - architecture; PA3: Structure and development of the project communication (how the ideas and the argument about space are expressed through visual narratives and panels); PA4: Attendance and student participation in practical and theoretical-practical classes.

FINAL FCPA I CLASSIFICATIONTG = [0,25PA1 + 0,25PA2 + 0,25PA3 + 0,25PA4]
TI = [0,25PA1 + 0,25PA2 + 0,25PA3 + 0,25PA4]
CF = [0,6TG + 0,4TI]
TG = workgroup (FCPA I exercise group component);

TI = individual work (individual component of the exercise of FCPA I);
CF = final classification FCPA I.

The final mark and the classification of individual and group work are listed with a maximum of 20 points.

Classification improvement

The student will have to refine and improve his / her communication project and resubmit it in person .

Observations

Optional curricular unit, where the criterion of serialization is the expressed which of the sudent to continue with FCPA II (in good time communicated to the Academic Services).
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