Sport Methodology III - Sport Management

Code:

330

Acronym:

MGDIII

Instance: 2019/2020 - 2S

Active?	Yes
Course/CS Responsible:	Sports Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
LCD	24	First Degree in Sports Sciences (2011/2012)	3	-	10	-

Teaching language

Portuguese

Objectives

This curricular unit intends to provide the students with the basic knowledge to understand the spheres of intervention and research of Sports Management.

 

Understand key factors in an organization´s Analytical and General Accounting.

Become familiar with the process of Investments Analysis.

Identify and understand a Sport Event as a factor of sustained sports development.

Acquire Sports Marketing skills, present in the daily life of a sports organization. Know how to built a sports sponsorship notebook.

 

The participation in an internship outside the faculty, in particular in a sports organization, will allow the student understand and familiarize himself with the processes and procedures of the specific sport management of the context in question, as well as the organizational culture of a sports organization.

Encourage students to research specialized literature.

Learning outcomes and competences

Recognize, identify and characterize the various sports organizations and their relationships with others, in the face of national and international sporting organization.

To demonstrate knowledge and skills in the planning, organization, operationalization and monitoring of the different activities, as well as in the organizational culture of these entities.

 
Know how to analyze and interpret Financial Statement Models, such as: The Balance Sheet and the Results Report. Know how to carry out the main accounting entries in a sports organization.

Demonstrate skills for the realization of: budgets, sports sponsorship notebooks. Apply these instruments to your internship reality.

 Students should highlight and recognize a sporting organization and its specificity relative to the others.

Working method

Presencial

Program

The program contents of this curricular unit will include the guided traineeship in a sports organization matching the practical elements, and the theoretical components will discuss the following:

1. Analytical Accounting

1.1 How to prepare a budget

1.2 Wage Processing

1.3 Selling price of a product or service

2. General Accounting

2.1 Accounting Standardization Service

2.2 Interpretation of the Models of Financial Statements: Balance Sheet and Results Report

2.3 Accounting postings- digraphy

2.4 Inventories

2.5 VAT Processing

2.6 Asset Depreciation Methods

3. Analysis of Investments

3.1 Structure of the document

3.2 Economic Analysis

4. Sports Events

4.1 Theoretical concepts

4.2 Sports events as a factor of sustained sports development

4.3 Organizational structure of an event

4.4 Check Lists

4.5 "Legacies" in Mega Sports Events

5. Sports Marketing

5.1 Sports product

5.2 The Marketing Mix of Sport

5.3 The business model of sport

5.4 Sports Sponsorship

Mandatory literature

Cebola, A.; Elaboração e Análise de Projectos de Investimento - Casos práticos., Edições Sílaba , 2009
Gustavo Pires; Agôn - Gestão do Desporto, Porto Editora, 2007
Lindon, D.; Lendrevie, J.; Lévy, J.; Dionísio, P. & Rodrigues, J. V.; Mercator XXI. Teoria e prática do marketing, Publicações Dom Quixote, 2004
Sá, D. & Sá, C.; Sports Marketing. As novas regras do jogo, Edições IPAM, 2008
Sá, D. & Sá, C.; Marketing para desporto. Um jogo empresarial, Edições IPAM, 2009

Complementary Bibliography

Barros, C. P.; Avaliação Financeira de Projectos de Investimentos, Escolar Editora, 2007
Barros, E.; Análise de Projectos de Investimentos, Edições Sílabo, 2008
Lendrevie, J; Lévy, J.; Dionísio, P. & Rodrigues, J. V.; Mercator de Língua Portuguesa., Publicações Dom Quixote, 2015
Neves, J. C.; Análise Financeira - Técnicas Fundamentais, Texto Editores, 2009

Teaching methods and learning activities

The teaching methodology will be based on the simultaneous use of several techniques of contents exposure, customized follow-up of traineeships and critical-reflexive debates on the students’ interventions in the traineeships and encouragement of individual and collective participations in the classroom.

keywords

Social sciences > Economics > Marketing

Evaluation Type

Distributed evaluation without final exam

Assessment Components

designation	Weight (%)
Participação presencial	10,00
Teste	30,00
Trabalho escrito	60,00
Total:	100,00

Amount of time allocated to each course unit

designation	Time (hours)
Estudo autónomo	140,00
Frequência das aulas	30,00
Trabalho de investigação	10,00
Realização de Estágio	90,00
Total:	270,00

Eligibility for exams

Execution, presentation and discussion of the Final Report of the Curricular Internship (at the end of the evaluation of the internship, a minimum grade of 10 points is required).

A written test on the subject addressed in the theoretical classes.

 Attendance (minimum of 75%) and classes participation.

Calculation formula of final grade

The final grade will correspond to the weighted average between the Final Report of Internship 60%, the performing of a written test 30% and the presence participation of 10%.