Sport Methodology III - Sport Management
Instance: 2012/2013 - 2S
Cycles of Study/Courses
Teaching language
Portuguese
Objectives
This curricular unit intends to provide the students with the basic knowledge to understand the spheres of intervention and research of Sports Management. It also aims at deepening the knowledge related to the organisational culture, marketing, accounting, regulation and development of sports projects.
The participation in a traineeship outside the faculty will provide the direct contact of the students with operational realities in order to respond to the problems of managing organisations and to put in practice the knowledge acquired.
Program
The programme contents of this curricular unit will include the guided traineeship in a sports organization matching the practical elements, and the theoretical components will discuss the following.
- Objectives and organization of curricular traineeships. Individual plan of each trainee: the trainee’s reality and reception conditions.
- Planning and strategy of organizations
- Relational Marketing and brand management
- Accounting and budgeting
- Implementation of projects
- Sports regulation
Mandatory literature
Gustavo Pires; Agôn - Gestão do Desporto, Porto Editora, 2007
Complementary Bibliography
Bilhim João Abreu de Faria;
Gestão estratégica de recursos humanos. ISBN: 972-8726-71-6
Bilhim João Abreu de Faria;
Teoria organizacional. ISBN: 972-8726-62-7
Teaching methods and learning activities
The teaching methodology will be based on the simultaneous use of several techniques of contents exposure, customized follow-up of traineeships and critical-reflexive debates on the students’ interventions in the traineeships and encouragement of individual and collective participations in the classroom.
keywords
Social sciences > Economics > Marketing
Evaluation Type
Distributed evaluation without final exam
Calculation formula of final grade
The final grade will be the average value among the probationary report evaluation (60%), the preparation of practical works (30%), attendance and participation (10%).