Green Cosmetics: Determinants of Purchase Intention

• Tipo: Capítulo ou Parte de Livro
• Data: 2023

Autores

Rodrigues, AC (Autor) Outra; Pires, PB (Autor) Outra; Catarina Delgado (Autor) FEP; Santos, JD (Autor) Outra

Livro

Título: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Páginas: 41-67

ISBN: 978-166848683-2

ISBN Eletrónico: 978-166848681-8

Indexação

Scopus - 1 Citação

Outras Informações

ID Authenticus: P-00Y-Y0N

DOI: 10.4018/978-1-6684-8681-8.ch003

Abstract (EN): This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers¿ needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics. © 2023 by IGI Global.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 26